Brand + Communications

 

Insights + Strategy

Reframing companies and brands through the human story.

We identify the most powerful ways you can build opportunity, weaving your brand more meaningfully into the lives of the consumers and stakeholders who matter most to your success.

Our experts take you from insights to strategy to activation planning; delivering solutions that build brands and drive stronger human connections.

How We Can Help You

Brand Definition

Brand Positioning

Brand Architecture

Communications + Messaging

Corporate Reputation + Crisis Management

Internal Brand + Organizational Culture

Brand + Customer Experience

Product Innovation

Brand Management + Tracking

Brand Activation Planning

Case Studies

Google

An approach to building ‘brand love’ within the telecom sector.

Transportation Manufacturer

Developing a global naming strategy and process.

AARP

Understanding how individual + societal values drive needs and desires of older Americans.

Global Investment Management Firm

Discovering a new, human-centric way to connect with retirement plan financial advisors.

Global Technology Brand

Crafting a differentiated and standout gaming customer service experience.

HealthTrust

Building a more cohesive, patient-focused clinical data narrative.

Global Beverage Company

Creating personalized experiences through key moments to build stronger brand relationships.

Automotive Manufacturer

Developing communications and messaging to enhance stakeholder trust in a global automotive brand.

Intermountain Healthcare

Creating a ‘Community Health’ brand strategy to shift an industry paradigm from ‘healthcare’ to ‘health’.

Johnson & Johnson

Restablishing trust among one of the world’s largest healthcare and consumer packaged goods companies.

Healthcare Brand

Providing a global healthcare company with a north star true to their DNA.

International Coffee Systems Brand

Reimagining the B2B customer journey to power workplace coffee systems.

National Cancer Institute

Uniting key stakeholders, decision makers, and competitors to navigate uncharted territory.

PG&E

Managing corporate reputation during and after a crisis.

Healthcare Supply Company

Ensuring value proposition resonance among key healthcare decision makers.

Strada Education Network

Understanding the values that drive education decision making.

Learn More About Brand + Communications

10 Ways Businesses Can Use AI

In the rapidly advancing world of AI, major tech companies are utilizing algorithms and data to create automated systems that can help make life easier. This has sparked a lot of debate about the implications of AI, which is why Heart+Mind Strategies recently hosted a webinar to discuss the rapid expansion of AI-driven tools such as ChatGPT and what it means for business leaders today.

How Will AI Change Our Professions and Our Lives?

AI holds great potential and can — and eventually will — revolutionize how we live and work. But where do we begin? Just like with any new technology, it can seem overwhelming at first as we gradually adopt it into our lives.

Vital Brand Development Steps for Professional Services

A brand development strategy involves creating a plan to define, promote, and foster a solid and recognizable brand identity. This plan outlines the steps needed to achieve desired brand recognition and strengthen the connection between your brand and your customers and target audience.

3 Important Steps in the Strategic Planning Process

Strategic planning is an important process for any business or organization. It helps to determine the direction of the company, set goals and objectives, and create strategies to achieve those goals. By taking the time to plan strategically, you can maximize your resources and create a roadmap for success.

Understanding Brand Architecture and Its Impacts Part 2

This is the second part of a two-part article on brand architecture. Make sure to read Part 1 of this article to fully understand what brand architecture is, its types, and its benefits before proceeding below. Tips on Creating an Effective Brand Architecture Creating...

Understanding Brand Architecture and Its Impact Part 1

This is the first part of a two-part article on brand architecture. Be sure to check out Part 2 for more. Brand architecture is an essential aspect of any business that wants to build a strong, unified presence in the market. It involves developing and managing a...

OpenAI: Friend or Foe?

The ongoing news of OpenAI’s release of ChatGPT (an interactive chatbot powered by machine learning) can be seen as either a tool or a threat to humans. Will AI serve to replace us or help us? Will it help us make decisions or will it make decisions for us? Or maybe it will be some permutation of all these.

3 Principles That Influence the Human Mind and Decisions

https://youtu.be/BW7c2PfIywc Humans do not make make decisions based solely on logic. Our choices are shaped by a combination of emotions, habits, and other instinctual responses. To be successful in influencing the decisions of others, it is important to understand...

Audience Segmentation: What is it and why does it matter?

https://www.youtube.com/watch?v=1tzK7ucQAwU&t=5s Audience segmentation is an essential part of any marketing strategy, as it allows marketers to target potential customers better and create content that resonates with them. By segmenting an audience, marketers can...

5 Reasons Why Businesses Need to Prioritize Sustainability

Sustainability has become an integral part of modern businesses. As environmental issues continue to escalate, businesses must prioritize sustainability in order to stay competitive and remain profitable. Here are five reasons why businesses need to prioritize sustainability.

Let’s talk!

We look forward to working with you to answer your most important questions and solve your most pressing challenges.

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