https://youtu.be/ciivtF77Mtg Political division in the United States has reached unprecedented levels in recent years, casting a long shadow over the nation's democratic fabric. This deep-seated polarization is characterized by stark ideological differences, creating...

Financial services can seem intimidating and inaccessible, especially for those who are not financially literate. A report from the National Financial Educators Council shows that 38% of individuals in a recent survey said their lack of financial literacy cost them at least $500 in 2022, including 15% who said it set them back by $10,000 or more.

Our clients are also looking in new places for something these days – growth. And not just any kind of growth, but profitable business growth. Some examples: Twitter now X. Microsoft and AI. Netflix’s password crackdown.  

Could tinkering with generative AI tools like large language models (LLMs) such as ChatGPT-4 or Bard unlock an important human skill – enhanced communication? The possibility seems closer than we think.

Generative AI has limitless possibilities, but like any other tech advancement, it also comes with cautionary statements. This is going to focus on the “how” of generative AI in market research.

By Maury Giles, Chief Growth Officer at Heart+Mind Strategies Talk about generative AI is easily found everywhere you look today. And the tone and tenor seem to suggest the two camps of AI enthusiasts and skeptics are further entrenching. We are seeking practical use...

This deep look into the racial inequality that historically affects people of color caused many people to challenge and rethink their own perceptions of Black Americans.

Earlier this year we partnered with AARP to field a first-ever experimental qualitative study to test out whether we could use new generative AI tools to either assist or replace facets of our market research methodologies, and to compare how the AI solutions stacked up next to results produced by human beings. To do this we conducted a research project to explore the impact of current economic uncertainty, inflation, and job market dynamics on Americans aged 50+, using both traditional research methods and new generative AI solutions.

What’s possible with AI? If you read the news, you’ve seen the hype surrounding artificial intelligence — on one side, experts praise the endless possibilities, innovative technology, and ground-breaking ways to use it. On the other, experts warn against the dangers, fear of the unknown, and lack of regulation surrounding the growing technology. 

The “climate change” debate is one of the hottest issues in America, usually pitting one side against the other, with no room for common ground. The rising popularity of sustainability initiatives and advancements in energy technologies could cause further division, as there is a lot of disagreement when it comes to the climate conversation.