What’s possible with AI? If you read the news, you’ve seen the hype surrounding artificial intelligence — on one side, experts praise the endless possibilities, innovative technology, and ground-breaking ways to use it. On the other, experts warn against the dangers, fear of the unknown, and lack of regulation surrounding the growing technology. 

The “climate change” debate is one of the hottest issues in America, usually pitting one side against the other, with no room for common ground. The rising popularity of sustainability initiatives and advancements in energy technologies could cause further division, as there is a lot of disagreement when it comes to the climate conversation.

Creating a strong brand connection with customers requires a well-thought-out plan. Companies must define why they exist and build a marketing strategy to communicate this purpose to their customers.  

As consumers continue to seek more interactive media, engagement will have important implications on the way brands, marketers, content creators, and distributors make content.

Economic downturns and market uncertainty can impact both B2B and B2C businesses in various ways. To adapt and thrive, leaders from both sectors must develop strategies that address the unique challenges they face. In this post, we will explore key recommendations for marketing, branding, and positioning strategy that cater to both B2B and B2C businesses.

We define value as the totality of the experience one has with your product and service versus their expectations. Value is consistently exceeding expectations – high expectations – in the delivery of your offering.

In order to have a successful brand, you need to have a set of core messages written down in a playbook. This clearly defines the brand’s aims and compass and may be used as a reference to ensure that all communications are on-brand. 

SEO and branding go hand in hand because they work together to create a comprehensive online marketing strategy. SEO helps businesses gain visibility in search engine rankings and drive website traffic, while branding helps create a recognizable and memorable identity.

Setting a Unique Selling Proposition (USP) for your business is essential for making it stand out from the competition. A USP is a statement that clearly outlines what makes your business different is essential for creating an effective marketing strategy.

With new advancements in technology — like the rise of artificial intelligence — to create these hyper-personalized customer experiences in digital health, applied behavioral economics can motivate action and drive dramatic impact.