Brand + Communications


Insights + Strategy

Reframing companies and brands through the human story.

We identify the most powerful ways you can build opportunity, weaving your brand more meaningfully into the lives of the consumers and stakeholders who matter most to your success.

Our experts take you from insights to strategy to activation planning; delivering solutions that build brands and drive stronger human connections.

How We Can Help You

Brand Definition

Brand Positioning

Brand Architecture

Communications + Messaging

Corporate Reputation + Crisis Management

Internal Brand + Organizational Culture

Brand + Customer Experience

Product Innovation

Brand Management + Tracking

Brand Activation Planning

Case Studies


An approach to building ‘brand love’ within the telecom sector.

Transportation Manufacturer

Developing a global naming strategy and process.


Understanding how individual + societal values drive needs and desires of older Americans.

Global Investment Management Firm

Discovering a new, human-centric way to connect with retirement plan financial advisors.

Global Technology Brand

Crafting a differentiated and standout gaming customer service experience.


Building a more cohesive, patient-focused clinical data narrative.

Global Beverage Company

Creating personalized experiences through key moments to build stronger brand relationships.

Automotive Manufacturer

Developing communications and messaging to enhance stakeholder trust in a global automotive brand.

Intermountain Healthcare

Creating a ‘Community Health’ brand strategy to shift an industry paradigm from ‘healthcare’ to ‘health’.

Johnson & Johnson

Restablishing trust among one of the world’s largest healthcare and consumer packaged goods companies.

Healthcare Brand

Providing a global healthcare company with a north star true to their DNA.

International Coffee Systems Brand

Reimagining the B2B customer journey to power workplace coffee systems.

National Cancer Institute

Uniting key stakeholders, decision makers, and competitors to navigate uncharted territory.


Managing corporate reputation during and after a crisis.

Healthcare Supply Company

Ensuring value proposition resonance among key healthcare decision makers.

Strada Education Network

Understanding the values that drive education decision making.

Learn More About Brand + Communications

Leadership: Connecting on Common Ground

We are focused on the importance of leadership and human connections to better understand decision making, behavioral shifts, and choice. We’re researching how human connections are formed and how they are strengthened.

Transforming the Customer Experience

The omni-channel landscape is full of options for brands to tailor their customer experience. How can brands continue to keep up with the demand to offer multiple shopping solutions, to offer a satisfying customer experience and keep those happy customers coming back for more?

7 Tips for Brands to Enhance the Customer Experience

We’ve sifted through the industry data and analysis to compile seven tips for brands to build an engaging customer experience that will resonate with your audience and help your business grow.

Marketing in a “Fake News” Environment

For marketing, as we need to communicate with people to succeed, how do we get across a message that matters?

Inflation and the Rising Cost of Identity Affect Consumerism

When inflation throws a wrench in people’s expectations, as well as into routines and habits centered around buying, many are forced to rethink their relationship to the things they own, the things they want, the stores they visit, and the capitalistic system in general.

Economic, Energy, and Social Impacts of Sustainable Transportation

What does sustainable transportation really mean, and is it actually attainable?

A Call to End Victim Blaming

Heart+Mind recently partnered with both the FINRA Foundation and AARP—two organizations who are committed to ending the practice of victim blaming when it comes to targets of financial fraud.

Why Regional Visioning Based on Human Values Works Better

Successful Regional Visioning and Economic Planning require the engagement and support of the communities involved. There are few things more important to community residents and businesses than the physical area in which they live, raise their children, work and retire.

The Importance of Global Connections: An Inside Look at Expo 2020 Dubai

From London in 1851 to Dubai in 2022, the World Expo has been going strong for over 170 years. In this simple, but profound way, our society has united to put the best innovations in art, culture, science, and technology on display to highlight the importance of global connections.

Meet Carol Gstalder: A Heart+Mind Senior Consultant

Meet Carol Gstalder, head of Heart+Mind’s Brand + Communications Practice! Carol has been with Heart+Mind since October 2018. Read on to discover Carol's passions in and out of work, from developing brand architecture for her clients to reconnecting with her family...

Let’s talk!

We look forward to working with you to answer your most important questions and solve your most pressing challenges.

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