Brand + Communications


Insights + Strategy

Reframing companies and brands through the human story.

We identify the most powerful ways you can build opportunity, weaving your brand more meaningfully into the lives of the consumers and stakeholders who matter most to your success.

Our experts take you from insights to strategy to activation planning; delivering solutions that build brands and drive stronger human connections.

How We Can Help You

Brand Definition

Brand Positioning

Brand Architecture

Communications + Messaging

Corporate Reputation + Crisis Management

Internal Brand + Organizational Culture

Brand + Customer Experience

Product Innovation

Brand Management + Tracking

Brand Activation Planning

Case Studies


An approach to building ‘brand love’ within the telecom sector.

Transportation Manufacturer

Developing a global naming strategy and process.


Understanding how individual + societal values drive needs and desires of older Americans.

Global Investment Management Firm

Discovering a new, human-centric way to connect with retirement plan financial advisors.

Global Technology Brand

Crafting a differentiated and standout gaming customer service experience.


Building a more cohesive, patient-focused clinical data narrative.

Global Beverage Company

Creating personalized experiences through key moments to build stronger brand relationships.

Automotive Manufacturer

Developing communications and messaging to enhance stakeholder trust in a global automotive brand.

Intermountain Healthcare

Creating a ‘Community Health’ brand strategy to shift an industry paradigm from ‘healthcare’ to ‘health’.

Johnson & Johnson

Restablishing trust among one of the world’s largest healthcare and consumer packaged goods companies.

Healthcare Brand

Providing a global healthcare company with a north star true to their DNA.

International Coffee Systems Brand

Reimagining the B2B customer journey to power workplace coffee systems.

National Cancer Institute

Uniting key stakeholders, decision makers, and competitors to navigate uncharted territory.


Managing corporate reputation during and after a crisis.

Healthcare Supply Company

Ensuring value proposition resonance among key healthcare decision makers.

Strada Education Network

Understanding the values that drive education decision making.

Learn More About Brand + Communications

Meet Carol Gstalder: A Heart+Mind Senior Consultant

Meet Carol Gstalder, head of Heart+Mind’s Brand + Communications Practice! Carol has been with Heart+Mind since October 2018. Read on to discover Carol's passions in and out of work, from developing brand architecture for her clients to reconnecting with her family...

To Office or Not to Office? The New Normal in the Workplace

Key trends:  The pandemic has opened the door to previously unthinkable approaches to the workplace  There is a great equalization ahead as employees and employers “re-negotiate” the meaning and nature of the mutually beneficial “employment...

Impact of Russian Invasion on Energy, Cybersecurity, and Trade

Our March Connections session commenced exactly one month after the Russian invasion of Ukraine began. The human tragedy unfolding in Europe has inspired global response and has shown indications of unifying Americans even in our hyper-partisan environment....

Building Trust When Truth is Relative

In our February Connections session, “Doing Business in a Post-Truth World", we jumped into the complexity of how society today operates in a cloud of cynicism and tribal alignment on facts and information. We benefited from a multi-national perspective on truth and...

Human Connections in 2022: A Ray of Hope, A Call to Action

We are seeing a phenomenal ray of hope amidst an otherwise dark era with the courageous, passionate, and powerful human connection of the Ukrainian people to stand up for good over evil. The contrast with the Putin-led Russian invasion of their country is stark, and...

Forging Human Connections in 2022

In our final RoundTable of 2021, we looked back on the year behind, as well as to the years ahead. Members of the Heart+Mind team and a variety of guest speakers shared personal stories highlighting the human need to build strong connections.  In this RoundTable,...

The 5G Revolution: A Deep Dive

There is no denying the importance of technology today. It connects us, entertains us, enables us, assists us, and so much more. So, when the promises of a network with 100x faster speeds, up to 5x the bandwidth, and next to no latency in comparison to its 4G...

Connecting Back to Ourselves

By Katie Plocheck Hunt It is not new news that we live in a world where people feel increasingly detached, disconnected, restless, empty and anxious. The term “languishing” has been appropriately dubbed by those attempting to capture the acute malaise spun by the...

4 Ways Technology Can Improve Happiness

Technology is not just a small piece of our lives to make everyday activities more convenient, it is a major part of how we live, learn, work, and participate in each other’s lives. Because technology is so engrained in our modern society, it’s easy to vilify...

How Doing Good Can Strengthen You AND Your Organization

Doing good by serving the interests of employees, customers, and communities in addition to fulfilling long-term business financial goals can not only coexist but is expected as the responsibility of companies today.  The goal of Heart+Mind Strategies'...

Let’s talk!

We look forward to working with you to answer your most important questions and solve your most pressing challenges.

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Get to the Heart of the Matter