Brand + Communications


Reframing companies and brands through the human story.

We identify the most powerful ways you can build opportunity, weaving your brand more meaningfully into the lives of the consumers and stakeholders who matter most to your success.

Our experts take you from insights to strategy to activation planning; delivering solutions that build brands and drive stronger human connections.

How We Can Help You

Brand Definition

Brand Positioning

Brand Architecture

Communications + Messaging

Corporate Reputation + Crisis Management

Internal Brand + Organizational Culture

Brand + Customer Experience

Product Innovation

Brand Management + Tracking

Brand Activation Planning

Case Studies


An approach to building ‘brand love’ within the telecom sector.

Transportation Manufacturer

Developing a global naming strategy and process.


Understanding how individual + societal values drive needs and desires of older Americans.

Global Investment Management Firm

Discovering a new, human-centric way to connect with retirement plan financial advisors.

Global Technology Brand

Crafting a differentiated and standout gaming customer service experience.


Building a more cohesive, patient-focused clinical data narrative.

Global Beverage Company

Creating personalized experiences through key moments to build stronger brand relationships.

Automotive Manufacturer

Developing communications and messaging to enhance stakeholder trust in a global automotive brand.

Intermountain Healthcare

Creating a ‘Community Health’ brand strategy to shift an industry paradigm from ‘healthcare’ to ‘health’.

Johnson & Johnson

Restablishing trust among one of the world’s largest healthcare and consumer packaged goods companies.

Healthcare Brand

Providing a global healthcare company with a north star true to their DNA.

International Coffee Systems Brand

Reimagining the B2B customer journey to power workplace coffee systems.

National Cancer Institute

Uniting key stakeholders, decision makers, and competitors to navigate uncharted territory.


Managing corporate reputation during and after a crisis.

Healthcare Supply Company

Ensuring value proposition resonance among key healthcare decision makers.

Strada Education Network

Understanding the values that drive education decision making.

Learn More About Brand + Communications

Breaking Barriers of Political Division Political division in the United States has reached unprecedented levels in recent years, casting a long shadow over the nation's democratic fabric. This deep-seated polarization is characterized by stark ideological differences, creating...

Transforming Trust in Modern Financial Services

Financial services can seem intimidating and inaccessible, especially for those who are not financially literate. A report from the National Financial Educators Council shows that 38% of individuals in a recent survey said their lack of financial literacy cost them at least $500 in 2022, including 15% who said it set them back by $10,000 or more.

Looking For Business Growth in All the Right Places

Our clients are also looking in new places for something these days – growth. And not just any kind of growth, but profitable business growth. Some examples: Twitter now X. Microsoft and AI. Netflix’s password crackdown.  

Can AI Unleash Our Inner Communicators?

Could tinkering with generative AI tools like large language models (LLMs) such as ChatGPT-4 or Bard unlock an important human skill – enhanced communication? The possibility seems closer than we think.

5 Ways to Use AI in Market Research

Generative AI has limitless possibilities, but like any other tech advancement, it also comes with cautionary statements. This is going to focus on the “how” of generative AI in market research.

Synthetic Human Insight Data: Generative AI Solutions for Market Research

By Maury Giles, Chief Growth Officer at Heart+Mind Strategies Talk about generative AI is easily found everywhere you look today. And the tone and tenor seem to suggest the two camps of AI enthusiasts and skeptics are further entrenching. We are seeking practical use...

Rethinking Negative Stereotypes of Black America

This deep look into the racial inequality that historically affects people of color caused many people to challenge and rethink their own perceptions of Black Americans.

Heart+Mind Shares Pioneering Experimental AI Study

Earlier this year we partnered with AARP to field a first-ever experimental qualitative study to test out whether we could use new generative AI tools to either assist or replace facets of our market research methodologies, and to compare how the AI solutions stacked up next to results produced by human beings. To do this we conducted a research project to explore the impact of current economic uncertainty, inflation, and job market dynamics on Americans aged 50+, using both traditional research methods and new generative AI solutions.

Practical Applications for AI in Business + Marketing

What’s possible with AI? If you read the news, you’ve seen the hype surrounding artificial intelligence — on one side, experts praise the endless possibilities, innovative technology, and ground-breaking ways to use it. On the other, experts warn against the dangers, fear of the unknown, and lack of regulation surrounding the growing technology. 

Navigating the Climate Change Conversation

The “climate change” debate is one of the hottest issues in America, usually pitting one side against the other, with no room for common ground. The rising popularity of sustainability initiatives and advancements in energy technologies could cause further division, as there is a lot of disagreement when it comes to the climate conversation.

Let’s talk!

We look forward to working with you to answer your most important questions and solve your most pressing challenges.

Contact our Brand + Communications team:

Get to the Heart of the Matter