Trends + Forces
Our Trends + Forces reports look at what’s happening in the world today through the interlocking lenses of the Human, the Forces, and the Market.
Seeking Joy + Wonder
2023 v.8 A look into what drives choices, behaviors, and purchases in the post-pandemic era.
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AI Revolution in Health Care
2023 v.7 From insurance data to health screenings – where will AI play?
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Diversity + Inclusion
2023 v.6 How are Americans keeping up with the demand for greater inclusion?
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Job Market Expectations
2023 v.5 Is now the time to find a new job – or the time to stay put?
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Everything Energy
2023 v.4 Get the skinny on sustainability trends, Americans’ feelings on energy policies, socio-economic impact of fuel prices, and more.
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Pragmatic Shopper
2023 v.3 Shoppers are shifting from indulgence to a more practical mindset.
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Health + Wellness Economy
2023 v.2 How can we get the products and prescriptions to maintain wellness?
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Influx of Entertainment
2023 v.1 Can our entertainment media get any more interactive?
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Beyond DEI
2022 v.12 DEI has gotten a lot of attention lately – is there more we can do?
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Big Tech Less Dominant
2022 v.11 Have we reached the breaking point of tech tolerance in our lives?
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Cost of Living Crisis
2022 v.10 Inflation has pushed consumers to make changes in their buying, how much more can they take?
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A Post-Truth World
2022 v.9 When everyone has a megaphone, who’s fact checking?
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Work Life Landscape
2022 v.8 The rise of gig economy and a greater emphasis on self-care has fundamentally altered the job marketplace.
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Brand Activism
2022 v.7 In a world where businesses are more trusted than government and news providers, what is a brand’s role in social activism?
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The State of Housing
2022 v.6 The real estate market is blowing up with high demand while supply chain shortages limit available homes.
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Fragmented Media Landscape
2022 v.5 What happens to critical thinking when anyone can self-publish, and consumers can unfollow content they don’t agree with?
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Understanding Inflation
2022 v.4 As historic inflation grips the country, how can we change our trajectory?
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Next Phase of the Internet
2022 v.3 Digital goods purchased with digital currency? What does the future look like with a decentralized public internet?
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Living with the Algorithm
2022 v.2 For better or for worse, algorithms are part of our online reality, both influenced by and influencing our opinions and behaviors.
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Persistence of the Great Resignation
2022 v.1 As workers across the US reimagine their career paths, the fallout from the Great Resignation persists.
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Get to the Heart of the Matter
