Trends + Forces

Our Trends + Forces reports look at what’s happening in the world today through the interlocking lenses of the Human, the Forces, and the Market.

Everything Energy

2023 v.4 Get the skinny on sustainability trends, Americans’ feelings on energy policies, socio-economic impact of fuel prices, and more.

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Pragmatic Shopper

2023 v.3 Shoppers are shifting from indulgence to a more practical mindset.

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Health + Wellness Economy

2023 v.2 How can we get the products and prescriptions to maintain wellness?

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Influx of Entertainment

2023 v.1 Can our entertainment media get any more interactive?

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Beyond DEI

2022 v.12 DEI has gotten a lot of attention lately – is there more we can do?

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Big Tech Less Dominant

2022 v.11 Have we reached the breaking point of tech tolerance in our lives?

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Cost of Living Crisis

2022 v.10 Inflation has pushed consumers to make changes in their buying, how much more can they take?

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A Post-Truth World

2022 v.9 When everyone has a megaphone, who’s fact checking?

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Work Life Landscape

2022 v.8 The rise of gig economy and a greater emphasis on self-care has fundamentally altered the job marketplace.

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Brand Activism

2022 v.7 In a world where businesses are more trusted than government and news providers, what is a brand’s role in social activism?

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The State of Housing

2022 v.6 The real estate market is blowing up with high demand while supply chain shortages limit available homes. 

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Fragmented Media Landscape

2022 v.5 What happens to critical thinking when anyone can self-publish, and consumers can unfollow content they don’t agree with?

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Understanding Inflation

2022 v.4 As historic inflation grips the country, how can we change our trajectory?

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Next Phase of the Internet

2022 v.3 Digital goods purchased with digital currency? What does the future look like with a decentralized public internet?

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Living with the Algorithm

2022 v.2 For better or for worse, algorithms are part of our online reality, both influenced by and influencing our opinions and behaviors.

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Persistence of the Great Resignation

2022 v.1 As workers across the US reimagine their career paths, the fallout from the Great Resignation persists.

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Get to the Heart of the Matter