Trends + Forces

Our Trends + Forces reports look at what’s happening in the world today through the interlocking lenses of the Human, the Forces, and the Market.

Seeking Joy + Wonder

2023 v.8 A look into what drives choices, behaviors, and purchases in the post-pandemic era.

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AI Revolution in Health Care

2023 v.7 From insurance data to health screenings – where will AI play?

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Diversity + Inclusion

2023 v.6 How are Americans keeping up with the demand for greater inclusion?

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Job Market Expectations

2023 v.5 Is now the time to find a new job – or the time to stay put?

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Everything Energy

2023 v.4 Get the skinny on sustainability trends, Americans’ feelings on energy policies, socio-economic impact of fuel prices, and more.

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Pragmatic Shopper

2023 v.3 Shoppers are shifting from indulgence to a more practical mindset.

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Health + Wellness Economy

2023 v.2 How can we get the products and prescriptions to maintain wellness?

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Influx of Entertainment

2023 v.1 Can our entertainment media get any more interactive?

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Beyond DEI

2022 v.12 DEI has gotten a lot of attention lately – is there more we can do?

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Big Tech Less Dominant

2022 v.11 Have we reached the breaking point of tech tolerance in our lives?

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Cost of Living Crisis

2022 v.10 Inflation has pushed consumers to make changes in their buying, how much more can they take?

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A Post-Truth World

2022 v.9 When everyone has a megaphone, who’s fact checking?

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Work Life Landscape

2022 v.8 The rise of gig economy and a greater emphasis on self-care has fundamentally altered the job marketplace.

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Brand Activism

2022 v.7 In a world where businesses are more trusted than government and news providers, what is a brand’s role in social activism?

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The State of Housing

2022 v.6 The real estate market is blowing up with high demand while supply chain shortages limit available homes. 

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Fragmented Media Landscape

2022 v.5 What happens to critical thinking when anyone can self-publish, and consumers can unfollow content they don’t agree with?

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Understanding Inflation

2022 v.4 As historic inflation grips the country, how can we change our trajectory?

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Next Phase of the Internet

2022 v.3 Digital goods purchased with digital currency? What does the future look like with a decentralized public internet?

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Living with the Algorithm

2022 v.2 For better or for worse, algorithms are part of our online reality, both influenced by and influencing our opinions and behaviors.

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Persistence of the Great Resignation

2022 v.1 As workers across the US reimagine their career paths, the fallout from the Great Resignation persists.

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Get to the Heart of the Matter