Trends + Forces
Our Trends + Forces reports look at what’s happening in the world today through the interlocking lenses of the Human, the Forces, and the Market.
Everything Energy
2023 v.4 Get the skinny on sustainability trends, Americans’ feelings on energy policies, socio-economic impact of fuel prices, and more.
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Pragmatic Shopper
2023 v.3 Shoppers are shifting from indulgence to a more practical mindset.
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Health + Wellness Economy
2023 v.2 How can we get the products and prescriptions to maintain wellness?
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Influx of Entertainment
2023 v.1 Can our entertainment media get any more interactive?
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Beyond DEI
2022 v.12 DEI has gotten a lot of attention lately – is there more we can do?
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Big Tech Less Dominant
2022 v.11 Have we reached the breaking point of tech tolerance in our lives?
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Cost of Living Crisis
2022 v.10 Inflation has pushed consumers to make changes in their buying, how much more can they take?
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A Post-Truth World
2022 v.9 When everyone has a megaphone, who’s fact checking?
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Work Life Landscape
2022 v.8 The rise of gig economy and a greater emphasis on self-care has fundamentally altered the job marketplace.
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Brand Activism
2022 v.7 In a world where businesses are more trusted than government and news providers, what is a brand’s role in social activism?
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The State of Housing
2022 v.6 The real estate market is blowing up with high demand while supply chain shortages limit available homes.
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Fragmented Media Landscape
2022 v.5 What happens to critical thinking when anyone can self-publish, and consumers can unfollow content they don’t agree with?
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Understanding Inflation
2022 v.4 As historic inflation grips the country, how can we change our trajectory?
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Next Phase of the Internet
2022 v.3 Digital goods purchased with digital currency? What does the future look like with a decentralized public internet?
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Living with the Algorithm
2022 v.2 For better or for worse, algorithms are part of our online reality, both influenced by and influencing our opinions and behaviors.
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Persistence of the Great Resignation
2022 v.1 As workers across the US reimagine their career paths, the fallout from the Great Resignation persists.
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Get to the Heart of the Matter
