Trends + Forces

Our Trends + Forces reports look at what’s happening in the world today through the interlocking lenses of the Human, the Forces, and the Market.

Changing Face of Education

Public vs. Private school? College degree vs. Vocational training? This isn’t the schooling of yesterday.

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Experiential Convergence

Sports, gaming, and entertainment…it’s all coming together.

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Grateful Brands

Are altruistic brands really more successful?

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Values-Laden Consumers

Consumers reward or punish a brand 

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Inside-Out Destination Marketing

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Brand Love is a Journey

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Seeking Joy + Wonder

A look into what drives choices, behaviors, and purchases in the post-pandemic era.

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AI Revolution in Health Care

From insurance data to health screenings – where will AI play?

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Diversity + Inclusion

How are Americans keeping up with the demand for greater inclusion?

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Job Market Expectations

Is now the time to find a new job – or the time to stay put?

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Everything Energy

Get the skinny on sustainability trends, Americans’ feelings on energy policies, socio-economic impact of fuel prices, and more.

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Pragmatic Shopper

Shoppers are shifting from indulgence to a more practical mindset.

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Health + Wellness Economy

How can we get the products and prescriptions to maintain wellness?

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Influx of Entertainment

Can our entertainment media get any more interactive?

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Beyond DEI

DEI has gotten a lot of attention lately – is there more we can do?

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Big Tech Less Dominant

Have we reached the breaking point of tech tolerance in our lives?

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Cost of Living Crisis

Inflation has pushed consumers to make changes in their buying, how much more can they take?

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A Post-Truth World

When everyone has a megaphone, who’s fact checking?

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Work Life Landscape

The rise of gig economy and a greater emphasis on self-care has fundamentally altered the job marketplace.

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Brand Activism

In a world where businesses are more trusted than government and news providers, what is a brand’s role in social activism?

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The State of Housing

The real estate market is blowing up with high demand while supply chain shortages limit available homes. 

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Fragmented Media Landscape

What happens to critical thinking when anyone can self-publish, and consumers can unfollow content they don’t agree with?

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Understanding Inflation

As historic inflation grips the country, how can we change our trajectory?

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Next Phase of the Internet

Digital goods purchased with digital currency? What does the future look like with a decentralized public internet?

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Living with the Algorithm

For better or for worse, algorithms are part of our online reality, both influenced by and influencing our opinions and behaviors.

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Persistence of the Great Resignation

As workers across the US reimagine their career paths, the fallout from the Great Resignation persists.

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