Connecting you to the hearts and minds of your people.
Reframing your brand, issue, or organization through the human story.
Our approach reveals how people think, feel, and behave–and why.
By understanding the interconnected human system behind choice making, we identify where brands, issues, and organizations can show up more meaningfully in people’s lives.
Persuade by reason, motivate through emotion.
At Heart+Mind Strategies, we believe that the most effective way to influence choice is to persuade by reason and motivate through emotion. By aligning values-based choices between your organization and your audiences, we deliver insights that inform strategy, shape messaging, and drive action.
Illuminating the choice-making process through three lenses.
The HUMAN
We understand the values behind the needs people seek to fill so strategy starts with motivation, not assumptions.
The FORCES
We identify cultural forces shaping behavior so you can anticipate change, not react to it.
The MARKET
We analyze brand and category dynamics that continuously change over time so positioning decisions are ground in reality, not guesswork.
