Heart+Mind Strategies MENA

Persuade by reason, motivate through emotion.

Empowering those at the crossroads of choice and decision making.

The Human Connection.

Heart+Mind Strategies MENA, LLC is headquartered in Riyadh to bring decades of global and local strategic advisory, insights, communications, brand and reputation management, public policy, and crisis management expertise for the world’s largest brands, organizations, and cities – to the heart of the MENA region.

Our award-winning global team has worked together for more than 25 years serving presidents, prime ministers, government entities, the world’s largest firms, and NGOs around the globe. These clients seek us to motivate and persuade the hearts and minds of their most critical stakeholders.

Global Leadership Team

Khalid Al-Yahya, Ph.D

Khalid Al-Yahya, Ph.D

President, Founding Partner Heart+Mind MENA

30 years of experience in strategy, public policy and institutional transformation and innovation in government, private sector, global development sector.

Jennifer Airey

Jennifer Airey

Managing Director, Founding Partner Heart+Mind Strategies MENA

20+ years global research and strategy for Fortune 100 firms, global brand, reputation and communications strategy expertise, advisor to CEOs across industries.

Mike Dabadie

Mike Dabadie

Co-CEO, Founding Partner Heart+Mind Strategies

Thought leader in travel, tourism, and strategic planning. Former Chief Marketing Officer of national firm, former political pollster. 

Dee Allsop, Ph.D.

Dee Allsop, Ph.D.

Co-CEO, Founding Partner Heart+Mind Strategies

Decades of experience with strategic communications and regional economic visioning. Worked in the White House under President Reagan, awarded Pollster of the Year.

Local Team

Public Policy + Strategy Advisors

Mohammed Al-Rawi

Mohammed Al-Rawi

Faisal Al-Yahya

Faisal Al-Yahya

Davide Cichero

Davide Cichero

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