by Heart+Mind | Feb 1, 2023 | Brand, Business
Brand development includes strategizing and implementing activities to build your brand’s recognition and reputation. A brand development strategy involves creating a plan to define, promote, and foster a solid and recognizable brand identity. This plan outlines...
by Heart+Mind | Jan 30, 2023 | Brand, Business
Strategic planning is an important process for any business or organization. It helps to determine the direction of the company, set goals and objectives, and create strategies to achieve those goals. By taking the time to plan strategically, you can maximize your...
by Heart+Mind | Jan 24, 2023 | Brand, Our Thinking
This is the second part of a two-part article on brand architecture. Make sure to read Part 1 of this article to fully understand what brand architecture is, its types, and its benefits before proceeding below. Tips on Creating an Effective Brand Architecture Creating...
by Heart+Mind | Jan 24, 2023 | Brand, Our Thinking
This is the first part of a two-part article on brand architecture. Be sure to check out Part 2 for more. Brand architecture is an essential aspect of any business that wants to build a strong, unified presence in the market. It involves developing and managing a...
by Heart+Mind | Jan 19, 2023 | Brand, Our Thinking, Public Policy + Issues
Humans do not make make decisions based solely on logic. Our choices are shaped by a combination of emotions, habits, and other instinctual responses. To be successful in influencing the decisions of others, it is important to understand the different factors that can...
by Heart+Mind | Jan 18, 2023 | Brand, Business, Our Thinking
Audience segmentation is an essential part of any marketing strategy, as it allows marketers to target potential customers better and create content that resonates with them. By segmenting an audience, marketers can create more effective campaigns and drive more...
