by Heart+Mind | Aug 11, 2026 | Brand, Consumer Goods, Heart+Mind Pulse
By Carol Gstalder, SVP KEY TAKEAWAYS Origin matters when place gives people a reason to trust, value, or feel connected to what they buy. Strong origin branding explains what a place signals, not just where a product comes from. Place can create rational reassurance,...
by Heart+Mind | May 6, 2026 | Agriculture, Brand, Consumer Goods, Webinars
KEY TAKEAWAYS Origin brand strategy works when it functions as a credibility engine, not just as a logo or information on a label. As specialty coffee moves into everyday settings, standards and approachability matter more than complexity....
by Heart+Mind | Apr 7, 2026 | Agriculture, Brand, Consumer Goods
By Carol Gstalder, SVP KEY TAKEAWAYS Origin branding shapes perception, value, and differentiation in increasingly competitive global markets. Integrating proof (quality, standards, certifications) with human relevance creates stronger market pull. Human stories and...
by Heart+Mind | Feb 25, 2026 | Brand, News, Webinars
KEY TAKEAWAYS Heart+Mind Strategies’ Campaign Assessment, Media Efficacy + Optimization modular solution is a research and insights framework that guides communications campaigns from strategy through impact. The framework uses five insights and strategy...
by Heart+Mind | Sep 29, 2025 | Brand, Consumer Goods, Finance, Sustainability, Travel + Tourism, Values, Webinars
KEY TAKEAWAYS Human values are the foundation of effective communications campaigns. Las Vegas’ “Not Invited” campaign used emotional energy to reframe business travel and drive ROI. The CFP Board’s “It’s Gotta Be a CFP®” campaign balanced humor and trust to boost...
by Heart+Mind | Jun 24, 2025 | AI, Brand, Technology
Key Takeaways: AI Hype vs. Consumer Reality: Despite widespread AI adoption, only 33% of Americans feel optimistic about its future—highlighting a major disconnect between tech innovation and public sentiment. Trust Is the New Brand Currency: In the age of AI, trust...
