by Heart+Mind | Apr 11, 2023 | Brand, Business, Our Thinking
Creating a strong brand connection with customers requires a well-thought-out plan. Companies must define why they exist and build a marketing strategy to communicate this purpose to their customers. This article explains how to create a successful brand...
by Heart+Mind | Mar 28, 2023 | Brand, Business, Our Thinking, Values
By Mike Dabadie “If you’re disappointed with the results you’re getting, it’s not because your expectations are too high. It’s because those expectations are not high enough to pull you forward. Don’t lower your expectations to meet your performance. Raise...
by Heart+Mind | Mar 27, 2023 | Brand, Business, Our Thinking
In order to have a successful brand, you need to have a set of core messages written down in a playbook. This clearly defines the brand’s aims and compass and may be used as a reference to ensure that all communications are on-brand. This article will walk...
by Heart+Mind | Mar 20, 2023 | Brand, Business, Our Thinking
You need to put more effort into your digital marketing strategy, especially SEO, so you don’t lose significant money. Search engine optimization is an effective way to increase website visibility and attract more qualified leads. It can help you rank higher on...
by Heart+Mind | Mar 15, 2023 | Brand, Business, Our Thinking
Setting a Unique Selling Proposition (USP) for your business is essential for making it stand out from the competition. A USP is a statement that clearly outlines what makes your business different and better than the rest and is essential for creating an effective...
by Heart+Mind | Feb 1, 2023 | Brand, Business
Brand development includes strategizing and implementing activities to build your brand’s recognition and reputation. A brand development strategy involves creating a plan to define, promote, and foster a solid and recognizable brand identity. This plan outlines...
