by Heart+Mind | Sep 22, 2026 | Agriculture, Brand, Consumer Goods, Travel + Tourism
By Carol Gstalder KEY TAKEAWAYS Product origin can increase interest in visiting the place behind a food, beverage, or agricultural product. Sixty-one percent of consumers say a country’s reputation for a product makes them more interested in visiting and experiencing...
by Heart+Mind | Aug 24, 2026 | Agriculture, Brand, Consumer Goods, Heart+Mind Pulse
By Carol Gstalder, SVP KEY TAKEAWAYS Origin claims are most believable when consumers understand why a place matters to a product. Familiar associations, local expertise, and visible traditions strengthen credibility. Evidence such as sourcing details, certification,...
by Heart+Mind | Aug 11, 2026 | Brand, Consumer Goods, Heart+Mind Pulse
By Carol Gstalder, SVP KEY TAKEAWAYS Origin matters when place gives people a reason to trust, value, or feel connected to what they buy. Strong origin branding explains what a place signals, not just where a product comes from. Place can create rational reassurance,...
by Heart+Mind | May 6, 2026 | Agriculture, Brand, Consumer Goods, Webinars
KEY TAKEAWAYS Origin brand strategy works when it functions as a credibility engine, not just as a logo or information on a label. As specialty coffee moves into everyday settings, standards and approachability matter more than complexity....
by Heart+Mind | Apr 7, 2026 | Agriculture, Brand, Consumer Goods
By Carol Gstalder, SVP KEY TAKEAWAYS Origin branding shapes perception, value, and differentiation in increasingly competitive global markets. Integrating proof (quality, standards, certifications) with human relevance creates stronger market pull. Human stories and...
by Heart+Mind | Feb 25, 2026 | Brand, News, Webinars
KEY TAKEAWAYS Heart+Mind Strategies’ Campaign Assessment, Media Efficacy + Optimization modular solution is a research and insights framework that guides communications campaigns from strategy through impact. The framework uses five insights and strategy...
