by Heart+Mind | Aug 31, 2022 | Brand, Human Connections, RoundTable Connections, Technology + Media
For decades, consumers have been bombarded with marketing tactics, advertisements, sales, new technology, and an ever-growing number of ways to buy a myriad of competing products. There’s a lot to choose from as shoppers. But what about the brands? Today, the...
by Heart+Mind | Aug 23, 2022 | Brand, Our Thinking, Technology + Media
By Mike Schmidt We’ve long understood the paralysis of choice phenomenon among shoppers. Today, it’s brands that are feeling the challenge of choosing among so many channel decisions, trying to create a satisfying, engaging customer experience for their shoppers. From...
by Heart+Mind | Aug 8, 2022 | Brand, Our Thinking, Values
By Maury Giles News flash! We have a communication problem in our country today. No, it’s not just a partisan divide. Ever since Adams and Jefferson split into parties soon after the formation of our Republic we’ve had serious ideological rancor. Remember duels?...
by Abbey Bowling | Jun 1, 2022 | Brand, Q+A
Meet Carol Gstalder, head of Heart+Mind’s Brand + Communications Practice! Carol has been with Heart+Mind since October 2018. Read on to discover Carol’s passions in and out of work, from developing brand architecture for her clients to reconnecting with her...
by Heart+Mind | Dec 3, 2020 | Brand, COVID, Our Thinking
We partnered with Google to develop a framework for Brand Love and then applied it to the telecom industry. SVP and Partner Maury Giles shares immediate guidance for all brands on how to use this framework during COVID, in the Nov/Dec 2020 issue of Quirk’s Media...
by Heart+Mind | Jul 1, 2020 | Brand, Our Thinking, Public Policy + Issues
Finding Common Ground SVP and Partner Maury Giles is featured in the July/August 2020 Quirk’s Media “Ask the Expert” column. In this column, Maury responds to this question: How can brands provide leadership in polarized times? Maury discusses the challenges of...
