by Heart+Mind | Aug 24, 2026 | Agriculture, Brand, Consumer Goods, Heart+Mind Pulse
By Carol Gstalder, SVP KEY TAKEAWAYS Origin claims are most believable when consumers understand why a place matters to a product. Familiar associations, local expertise, and visible traditions strengthen credibility. Evidence such as sourcing details, certification,...
by Heart+Mind | Aug 11, 2026 | Brand, Consumer Goods, Heart+Mind Pulse
By Carol Gstalder, SVP KEY TAKEAWAYS Origin matters when place gives people a reason to trust, value, or feel connected to what they buy. Strong origin branding explains what a place signals, not just where a product comes from. Place can create rational reassurance,...
by Heart+Mind | Nov 23, 2022 | Heart+Mind Pulse, Politics
The overall results of the 2022 midterm elections are clear: Democrat candidates outperformed expectations in the election. Democrats will continue to control the U.S. Senate and have a large minority in the U.S. House of Representatives. Democrats lost only one...
by Heart+Mind | Mar 7, 2022 | Business, Heart+Mind Pulse, Webinars
In our February Connections session, “Doing Business in a Post-Truth World”, we jumped into the complexity of how society today operates in a cloud of cynicism and tribal alignment on facts and information. We benefited from a multi-national perspective on truth...
by Heart+Mind | Aug 11, 2021 | Business, Heart+Mind Pulse, Social Change, Webinars
Doing good by serving the interests of employees, customers, and communities in addition to fulfilling long-term business financial goals can not only coexist but is expected as the responsibility of companies today. The goal of Heart+Mind...
by Heart+Mind | May 27, 2021 | Business, Heart+Mind Pulse, Travel + Tourism, Webinars
The Return of Business Travel With more than half of American adults fully vaccinated, the return of business travel is shifting from a far-off hypothetical to a fast-crystalizing reality. According to our recent Heart+Mind Pulse survey (May 2021), 70%...
