by Heart+Mind | Jan 19, 2023 | Brand, Our Thinking, Public Policy + Issues
Humans do not make make decisions based solely on logic. Our choices are shaped by a combination of emotions, habits, and other instinctual responses. To be successful in influencing the decisions of others, it is important to understand the different factors that can...
by Heart+Mind | Jan 18, 2023 | Brand, Business, Our Thinking
Audience segmentation is an essential part of any marketing strategy, as it allows marketers to target potential customers better and create content that resonates with them. By segmenting an audience, marketers can create more effective campaigns and drive more...
by Heart+Mind | Jan 6, 2023 | Brand, Business
Sustainability has become an integral part of modern businesses. As environmental issues continue to escalate, businesses must prioritize sustainability in order to stay competitive and remain profitable. Here are five reasons why businesses need to prioritize...
by Heart+Mind | Dec 19, 2022 | Brand, Our Thinking
Creating a successful brand strategy is an essential component of any business. It allows companies to create a unified image and message that resonates with the people that matter most to the brand’s success. A well-crafted brand strategy helps to differentiate...
by Heart+Mind | Dec 7, 2022 | Brand, Q+A
Meet Maury Giles, our Chief Growth Officer! Maury has a long and storied career in market research, but his most notable accomplishments are tearing up the dance floor with his wife at the company holiday party, painting a large giraffe that hung honorably in...
by Heart+Mind | Nov 22, 2022 | Brand, RoundTable Connections, Technology + Media
The advertising industry is overloaded, overwhelmed, and oversaturated. On both sides of the equation — for the consumers and the advertisers — this can seem like an insane necessity in life rather than something of value. As consumers, we’re bombarded with ads in...
