by Heart+Mind | Sep 22, 2026 | Agriculture, Brand, Consumer Goods, Travel + Tourism
By Carol Gstalder KEY TAKEAWAYS Product origin can increase interest in visiting the place behind a food, beverage, or agricultural product. Sixty-one percent of consumers say a country’s reputation for a product makes them more interested in visiting and experiencing...
by Heart+Mind | Sep 14, 2026 | AI, Webinars
KEY TAKEAWAYS Confidence in insight is what enables clearer decisions, stronger strategy, and more effective activation. Human expertise remains essential for understanding meaning, context, and motivation. The organizations that win will combine the scale of AI...
by Heart+Mind | Aug 24, 2026 | Agriculture, Brand, Consumer Goods, Heart+Mind Pulse
By Carol Gstalder, SVP KEY TAKEAWAYS Origin claims are most believable when consumers understand why a place matters to a product. Familiar associations, local expertise, and visible traditions strengthen credibility. Evidence such as sourcing details, certification,...
by Heart+Mind | Aug 11, 2026 | Brand, Consumer Goods, Heart+Mind Pulse
By Carol Gstalder, SVP KEY TAKEAWAYS Origin matters when place gives people a reason to trust, value, or feel connected to what they buy. Strong origin branding explains what a place signals, not just where a product comes from. Place can create rational reassurance,...
by Heart+Mind | Jul 16, 2026 | Public Policy + Issues, Q+A
Erin Norman has been a Heart+Minder for several years, and last year we were excited to welcome her back to Heart+Mind (we love boomerangers) to head up our Public Policy + Issues Practice. We figure it’s high time to dig a little deeper into Erin’s heart...
