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Transforming Trust in Modern Financial Services

Transforming Trust in Modern Financial Services

by Heart+Mind | Aug 22, 2023 | AI, Business, Finance, Human Connections, RoundTable Connections

Financial services can seem intimidating and inaccessible, especially for those who are not financially literate. A report from the National Financial Educators Council shows that 38% of individuals in a recent survey said their lack of financial literacy cost them at...
Can AI Unleash Our Inner Communicators?

Can AI Unleash Our Inner Communicators?

by Heart+Mind | Aug 7, 2023 | AI, Our Thinking, Technology + Media

By Maury Giles, Chief Growth Officer Could tinkering with generative AI tools like large language models (LLMs) such as ChatGPT-4 or Bard unlock an important human skill – enhanced communication? The possibility seems closer than we think. Sure, AI has its proponents...
5 Ways to Use AI in Market Research

5 Ways to Use AI in Market Research

by Heart+Mind | Jul 28, 2023 | AI, Our Thinking, Technology + Media

By Jocelyn Thomas, Senior Solutions Director If there’s one thing that’s arisen from AI’s moment in the spotlight, it’s that many of us know enough to be dangerous, but few of us know enough to advise. While we don’t want to say there’s danger in using AI to plan the...
Synthetic Human Insight Data: Generative AI Solutions for Market Research

Synthetic Human Insight Data: Generative AI Solutions for Market Research

by Heart+Mind | Jul 27, 2023 | AI, Our Thinking, Technology + Media

By Maury Giles, Chief Growth Officer at Heart+Mind Strategies Talk about generative AI is easily found everywhere you look today. And the tone and tenor seem to suggest the two camps of AI enthusiasts and skeptics are further entrenching. We are seeking practical use...
Heart+Mind Shares Pioneering Experimental AI Study

Heart+Mind Shares Pioneering Experimental AI Study

by Heart+Mind | Jun 7, 2023 | AI, News, Our Work, Technology + Media

Earlier this year we partnered with AARP to field a first-ever experimental qualitative study to test whether we could use new generative AI tools to either assist or replace facets of our market research methodologies, and to compare how the AI solutions stacked up...
Practical Applications for AI in Business + Marketing

Practical Applications for AI in Business + Marketing

by Heart+Mind | May 30, 2023 | AI, Business, RoundTable Connections, Technology + Media

What’s possible with AI? If you read the news, you’ve seen the hype surrounding artificial intelligence — on one side, experts praise the endless possibilities, innovative technology, and ground-breaking ways to use it. On the other, experts warn against the dangers,...
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  • Can AI Unleash Our Inner Communicators?
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