Case Studies

Case Studies

Consumer Insights

Las Vegas Convention and Visitors Authority

Ensuring an agile response from Las Vegas in a post-COVID-19 landscape.

Strada Education Network

Understanding the values that drive education decision making.

Global Pharmaceutical Company

Ensuring global cultural resonance among physicians.


Understanding how individual + societal values drive needs and desires of older Americans.

Global Investment Management Firm

Discovering a new, human-centric way to connect with retirement plan financial advisors.

Global Healthcare Company

Ensuring value proposition resonance among key healthcare decision makers.

The Nature Conservancy

Profiling donors to increase gift giving.

Issues + Advocacy

State Policy Network

Building a foundational framework of insights into perceptions of K-12 education.

Stand Together

Understanding the process of engagement in social change movements.

American Public Transportation Association

Leveraging public opinion to build support for federal transportation funding.

The Paper & Packaging Board

Changing consumer attitudes about sustainability of paper productss

National Think Tank

Getting the right message to the right people in order to shape the national conversation.

Maclellan Foundation

Finding common ground on core sensitive issues.

National Cybersecurity Alliance

Driving public education and awareness for online safety, privacy and security.

Brand Strategy

Global Healthcare Brand

Providing a global healthcare company with a north star true to their DNA.

City of Boston

Revitalizing tourism after a pandemic induced shutdown.


An approach to building ‘Brand Love’ within the telecom sector.

Global Pharmaceuticals Company

Monitor new brand positioning and key drivers of brand equity to support growth.

Intermountain Healthcare

Creating a ‘Community Health’ brand strategy to shift an industry paradigm from ‘healthcare’ to ‘health’.

Allegiant Air

Identifying a brand strategy to increase traction with core customers.

Transportation Manufacturer

Developing a global naming strategy and process.


Building a more cohesive, patient-focused clinical data narrative.

Las Vegas Convention and Visitors Authority

Ensuring Las Vegas’ relevancy and maximizing opportunities in a changing landscape.

Reputation Management

Automotive Manufacturer

Developing communications and messaging to enhance stakeholder trust in a global automotive brand.

Johnson & Johnson

Re-establishing trust among one of the world’s largest healthcare + consumer packaged good companies.


Managing corporate reputation during and after a crisis.

National Cancer Institute

Uniting key stakeholders, decision makers, and competitors to navigate uncharted territory.


Building relationships with healthcare professionals to support business goals.

Customer Experience

Global Technology Brand

Crafting a differentiated and standout gaming customer service experience.

Global Pharmaceuticals Company

Exploring a new way to connect with patients.

International Coffee Systems Brand

Reimagining the B2B customer journey to power workplace coffee systems.

Global Beverage Company

Creating personalized experiences through key moments to build stronger brand relationships.