Strada

by | Jan 14, 2021

CASE STUDY Strada Education Foundation CONSUMER INSIGHTS Education Understanding the values that drive education decision making. THE CHALLENGE Strada Education Foundation is the preeminent thought leadership organization committed to improving lives by forging...

Las Vegas Insights Community

by | Jun 23, 2025

CASE STUDY Las Vegas Convention and Visitors Authority CONSUMER INSIGHTSTravel + Tourism Diving deep into travelers’ needs through an online insights community. THE CHALLENGE With the continued evolution of Las Vegas’ offerings post-pandemic in mind (e.g.,...

Las Vegas COVID

by | Jan 8, 2021

CASE STUDY Las Vegas Convention and Visitors Authority CONSUMER INSIGHTSTravel + Tourism Ensuring an agile response from Las Vegas in a post-COVID-19 travel landscape. THE CHALLENGE As a tourist destination, Las Vegas was poised for record-setting visitation in 2020...

Las Vegas Segmentation

by | Jan 7, 2021

CASE STUDY Las Vegas Convention and Visitors Authority BRAND STRATEGYTravel + Tourism Ensuring Las Vegas’ relevancy and maximizing opportunities in a changing landscape. THE CHALLENGE The “What happens here, stays here” (WHHSH) campaign was generating high...

Global Technology Brand

by | Jan 7, 2021

CASE STUDY Global Technology Brand CUSTOMER EXPERIENCETechnology Definining streaming success through immersive user research. THE CHALLENGE By 2019, the gaming industry had become fiercely competitive, with players having unprecedented choice. As streaming gaming...