by Heart+Mind | Sep 14, 2026 | AI, Webinars
KEY TAKEAWAYS Confidence in insight is what enables clearer decisions, stronger strategy, and more effective activation. Human expertise remains essential for understanding meaning, context, and motivation. The organizations that win will combine the scale of AI...
by Heart+Mind | May 6, 2026 | Agriculture, Brand, Consumer Goods, Webinars
KEY TAKEAWAYS Origin brand strategy works when it functions as a credibility engine, not just as a logo or information on a label. As specialty coffee moves into everyday settings, standards and approachability matter more than complexity....
by Heart+Mind | Feb 25, 2026 | Brand, News, Webinars
KEY TAKEAWAYS Heart+Mind Strategies’ Campaign Assessment, Media Efficacy + Optimization modular solution is a research and insights framework that guides communications campaigns from strategy through impact. The framework uses five insights and strategy...
by Heart+Mind | Nov 3, 2025 | Politics, Public Policy + Issues, Social Change, Webinars
What if the real crisis in America isn’t political polarization—but the loss of our ability to talk to each other? That’s the question at the heart of Heart+Mind Strategies’ special edition roundtable, From Conflict to Connection: Uniting on Common Ground. The...
by Heart+Mind | Oct 10, 2025 | Politics, Public Policy + Issues, Webinars
By Dee Allsop, PhD (Co-CEO, Managing Partner) KEY TAKEAWAYS Finding common ground is essential for navigating today’s most divisive social and political issues. Americans are increasingly seeking respectful dialogue over ideological conflict. Initiatives like Disagree...
by Heart+Mind | Sep 29, 2025 | Brand, Consumer Goods, Finance, Sustainability, Travel + Tourism, Values, Webinars
KEY TAKEAWAYS Human values are the foundation of effective communications campaigns. Las Vegas’ “Not Invited” campaign used emotional energy to reframe business travel and drive ROI. The CFP Board’s “It’s Gotta Be a CFP®” campaign balanced humor and trust to boost...
