by Heart+Mind | Jun 24, 2022
Case Study Envision Utah REGIONAL VISIONINGGovernment + Public Policy Adapting to a rapidly diversifying population and cultural shifts. THE CHALLENGE Envision Utah has partnered with Heart+Mind Strategies’ values-based research to guide regional visioning and...
by Heart+Mind | Feb 12, 2021
Case Study Global Pharmaceuticals Company CUSTOMER EXPERIENCEHealthcare + Pharmaceuticals Exploring a new way to connect with patients. THE CHALLENGE No matter how revolutionary a treatment may be, a therapy is only effective if it is taken as prescribed. Reminding...
by Heart+Mind | Feb 12, 2021
Case Study Global Pharmaceuticals Company CONSUMER INSIGHTSHealthcare + Pharmaceuticals Ensuring global cultural resonances among physicians. THE CHALLENGE Following a successful product launch, a global pharmaceutical company was ready to evolve the brand by taking...
by Heart+Mind | Jan 19, 2021
Case Study Google BRAND STRATEGYTechnology Transforming telecom marketing: building genuine brand love. THE CHALLENGE Google provided digital ad solutions to telecom providers but recognized a critical industry problem: telecom companies focused almost exclusively on...
by Heart+Mind | Jan 13, 2021
Case Study Global Pharmaceutical Company BRAND STRATEGYHealthcare + Pharmaceuticals Monitor new brand positioning and key drivers of brand equity to support growth. THE CHALLENGE A global pharmaceutical company had launched a new treatment in the highly competitive...
