by Heart+Mind | Apr 7, 2026 | Agriculture, Brand, Consumer Goods
By Carol Gstalder, SVP KEY TAKEAWAYS Origin branding shapes perception, value, and differentiation in increasingly competitive global markets. Integrating proof (quality, standards, certifications) with human relevance creates stronger market pull. Human stories and...
by Heart+Mind | Feb 25, 2026 | Brand, News, Webinars
KEY TAKEAWAYS Heart+Mind Strategies’ Campaign Assessment, Media Efficacy + Optimization modular solution is a research and insights framework that guides communications campaigns from strategy through impact. The framework uses five insights and strategy...
by Heart+Mind | Sep 29, 2025 | Brand, Consumer Goods, Finance, Sustainability, Travel + Tourism, Values, Webinars
KEY TAKEAWAYS Human values are the foundation of effective communications campaigns. Las Vegas’ “Not Invited” campaign used emotional energy to reframe business travel and drive ROI. The CFP Board’s “It’s Gotta Be a CFP®” campaign balanced humor and trust to boost...
by Heart+Mind | Jun 24, 2025 | AI, Brand, Technology
Key Takeaways: AI Hype vs. Consumer Reality: Despite widespread AI adoption, only 33% of Americans feel optimistic about its future—highlighting a major disconnect between tech innovation and public sentiment. Trust Is the New Brand Currency: In the age of AI, trust...
by Heart+Mind | Aug 9, 2023 | Brand, Business
By Mike Dabadie “You came knockin’ on my heart’s door, You’re everything I’ve been looking for.” Lyrics from Looking for Love in All the Wrong Places, by Johnny Lee In 1980, Johnny Lee released the hit song Looking for Love in All...
by Heart+Mind | Apr 11, 2023 | Brand, Business
Creating a strong brand connection with customers requires a well-thought-out plan. Companies must define why they exist and build a marketing strategy to communicate this purpose to their customers. This article explains how to create a successful brand...
