by Heart+Mind | Jun 24, 2025 | Brand, Technology
When it comes to generative AI, the tech headlines are full of breakthroughs, bold claims, and billion-dollar bets. But among everyday consumers, the sentiment is far more mixed. And that’s a problem for brands. In a recent Heart+Mind Strategies poll, we asked 1,000...
by Heart+Mind | Aug 9, 2023 | Brand, Business
By Mike Dabadie “You came knockin’ on my heart’s door, You’re everything I’ve been looking for.” Lyrics from Looking for Love in All the Wrong Places, by Johnny Lee In 1980, Johnny Lee released the hit song Looking for Love in All...
by Heart+Mind | Apr 11, 2023 | Brand, Business
Creating a strong brand connection with customers requires a well-thought-out plan. Companies must define why they exist and build a marketing strategy to communicate this purpose to their customers. This article explains how to create a successful brand...
by Heart+Mind | Mar 28, 2023 | Brand, Business, Values
By Mike Dabadie “If you’re disappointed with the results you’re getting, it’s not because your expectations are too high. It’s because those expectations are not high enough to pull you forward. Don’t lower your expectations to meet your performance. Raise...
by Heart+Mind | Mar 27, 2023 | Brand
In order to have a successful brand, you need to have a set of core messages written down in a playbook. This clearly defines the brand’s aims and compass and may be used as a reference to ensure that all communications are on-brand. This article will walk...
by Heart+Mind | Mar 20, 2023 | Brand
You need to put more effort into your digital marketing strategy, especially SEO, so you don’t lose significant money. Search engine optimization is an effective way to increase website visibility and attract more qualified leads. It can help you rank higher on...
