The AI Reality Check Your Brand Needs

The AI Reality Check Your Brand Needs

When it comes to generative AI, the tech headlines are full of breakthroughs, bold claims, and billion-dollar bets. But among everyday consumers, the sentiment is far more mixed. And that’s a problem for brands. In a recent Heart+Mind Strategies poll, we asked 1,000...
A New Value Equation

A New Value Equation

By Mike Dabadie “If you’re disappointed with the results you’re getting, it’s not because your expectations are too high. It’s because those expectations are not high enough to pull you forward. Don’t lower your expectations to meet your performance. Raise...
2 Main Benefits of Brand and Marketing Strategies

2 Main Benefits of Brand and Marketing Strategies

You need to put more effort into your digital marketing strategy, especially SEO, so you don’t lose significant money. Search engine optimization is an effective way to increase website visibility and attract more qualified leads. It can help you rank higher on...