by Heart+Mind | Sep 29, 2025 | Brand, Consumer Goods, Finance, Sustainability, Travel + Tourism, Values, Webinars
KEY TAKEAWAYS Human values are the foundation of effective communications campaigns. Las Vegas’ “Not Invited” campaign used emotional energy to reframe business travel and drive ROI. The CFP Board’s “It’s Gotta Be a CFP®” campaign balanced humor and trust to boost...
by Heart+Mind | Jun 24, 2025 | AI, Brand, Technology
Key Takeaways: AI Hype vs. Consumer Reality: Despite widespread AI adoption, only 33% of Americans feel optimistic about its future—highlighting a major disconnect between tech innovation and public sentiment. Trust Is the New Brand Currency: In the age of AI, trust...
by Heart+Mind | Aug 9, 2023 | Brand, Business
By Mike Dabadie “You came knockin’ on my heart’s door, You’re everything I’ve been looking for.” Lyrics from Looking for Love in All the Wrong Places, by Johnny Lee In 1980, Johnny Lee released the hit song Looking for Love in All...
by Heart+Mind | Apr 11, 2023 | Brand, Business
Creating a strong brand connection with customers requires a well-thought-out plan. Companies must define why they exist and build a marketing strategy to communicate this purpose to their customers. This article explains how to create a successful brand...
by Heart+Mind | Mar 28, 2023 | Brand, Business, Values
By Mike Dabadie “If you’re disappointed with the results you’re getting, it’s not because your expectations are too high. It’s because those expectations are not high enough to pull you forward. Don’t lower your expectations to meet your performance. Raise...
by Heart+Mind | Mar 27, 2023 | Brand
In order to have a successful brand, you need to have a set of core messages written down in a playbook. This clearly defines the brand’s aims and compass and may be used as a reference to ensure that all communications are on-brand. This article will walk...
