by Heart+Mind | Feb 6, 2025
CASE STUDY Energy Trade Association ISSUES + ADVOCACYEnergy Capturing voter sentiment on energy policy. THE CHALLENGE The elections in 2024 provided an opportunity for the American electorate to express their support for policies and candidates at the ballot box....
by Heart+Mind | Feb 5, 2025
CASE STUDY National Golf Foundation CONSUMER INSIGHTSAssociations Redefining golf’s target audiences. THE CHALLENGE With more than 45 million players in 2023, golf’s popularity boom is holding steady. The game is also enjoying a diversifying base and an...
by Heart+Mind | Jan 27, 2025
CASE STUDY American Industry Trade Association ISSUES + ADVOCACYAssociations Redesigning nutrition labels to both meet government regulations and appeal to consumers. THE CHALLENGE The FDA announced plans to introduce front-of-package (FOP) nutrition labels for all...
by Heart+Mind | Jan 27, 2025
CASE STUDY Bargain Hunt CONSUMER INSIGHTSConsumer Goods Uncovering opportunity in the value retail marketplace. THE CHALLENGE Bargain Hunt, a Nashville-based extreme value retail chain, desired to deepen its understanding of its marketplace and to optimize the ROI of...
by Heart+Mind | Jan 27, 2025
CASE STUDY Visit Springfield BRAND STRATEGYTravel + Tourism Mobilizing stakeholders and community members to strengthen brand positioning. THE CHALLENGE The Springfield Convention and Visitors Bureau (CVB) sought to redefine their brand. By refining an authentic,...
