by Heart+Mind | Jul 2, 2025
CASE STUDY AARP Fraud Watch Network CONSUMER INSIGHTSAssociations Understanding fraud triggers and teaching the “active pause”. THE CHALLENGE Americans lost a record-breaking $12.5 billion to fraud in 2024—a 25% increase from the previous year—as criminals...
by Heart+Mind | Mar 26, 2025
CASE STUDY Fundació Mallorca Turisme CONSUMER INSIGHTSTravel + Tourism Promoting ‘Responsible Tourism’ among international travelers. THE CHALLENGE In November 2023, Fundació Mallorca Turisme published their Responsible Tourism Pledge in order to promote a...
by Heart+Mind | Mar 26, 2025
CASE STUDY Global Technology Company CUSTOMER EXPERIENCETechnology Unlocking cross-platform value through strategic engagement. THE CHALLENGE A multinational technology company faced a critical growth opportunity: encouraging existing members to use more than one...
by Heart+Mind | Feb 28, 2025
CASE STUDY Overstock.com CUSTOMER EXPERIENCE + BRAND STRATEGYTechnology Uncovering brand differentiation through values-based research. THE CHALLENGE Overstock.com faced an inflection point in the e-commerce landscape. With digital retail experiencing unprecedented...
by Heart+Mind | Feb 7, 2025
CASE STUDY Global Coffee Trade Association BRAND STRATEGYAssociations Building a 5-year strategic plan to lead in an evolving coffee landscape. THE CHALLENGE A Global Coffee Trade Association needed to update its 5-year strategic plan amid a continually evolving...
