by Heart+Mind | Jan 27, 2025
CASE STUDY American Industry Trade Association ISSUES + ADVOCACYAssociations Redesigning nutrition labels to both meet government regulations and appeal to consumers. THE CHALLENGE The FDA announced plans to introduce front-of-package (FOP) nutrition labels for all...
by Heart+Mind | Jan 27, 2025
CASE STUDY Bargain Hunt CONSUMER INSIGHTSConsumer Goods Uncovering opportunity in the value retail marketplace. THE CHALLENGE Bargain Hunt, a Nashville-based extreme value retail chain, desired to deepen its understanding of its marketplace and to optimize the ROI of...
by Heart+Mind | Jan 27, 2025
CASE STUDY Visit Springfield BRAND STRATEGYTravel + Tourism Mobilizing stakeholders and community members to strengthen brand positioning. THE CHALLENGE The Springfield Convention and Visitors Bureau (CVB) sought to redefine their brand. By refining an authentic,...
by Heart+Mind | Jan 24, 2025
CASE STUDY MGM National Harbor BRAND STRATEGYEntertainment + Gaming Targeting potential customers to attract them to a new entertainment venue. THE CHALLENGE MGM was new to the DC metro market and needed to unlock the right mix of retail, dining, leisure,...
by Heart+Mind | Jan 24, 2025
CASE STUDY Global Cybersecurity Brand BRAND STRATEGYTechnology Transforming a cybersecurity legacy: Market Repositioning Strategy THE CHALLENGE A long-established cybersecurity firm was facing a critical identity crisis. Despite generating over $1B in revenue and...
