by Heart+Mind | Jan 24, 2025
Case Study Anacafé | Guatemalan Coffees BRAND STRATEGYConsumer Goods Developing a national Guatemala coffee brand that is globally resonant. THE CHALLENGE In the 1900s, Guatemalan Coffees rose to prominence around the world, but like many industries, the volatility of...
by Heart+Mind | Oct 29, 2024
Case Study Indiana Commission for Higher Education ISSUES + ADVOCACYEducation Understanding choice-making to reverse enrollment decline in Indiana. THE CHALLENGE Increasing enrollment in training and education after high school is a key pillar of the Indiana...
by Heart+Mind | Sep 12, 2024
Case Study Comcast CUSTOMER EXPERIENCETechnology Identifying the brand experience needed at key moments in customer onboarding. THE CHALLENGE Comcast sought insights to better understand the customer onboarding experience, to identify opportunity areas to better serve...
by Heart+Mind | Aug 21, 2024
Case Study CFP Board of Standards BRAND STRATEGYFinancial Services Repositioning a national brand from “inside-out” to “outside-in.” THE CHALLENGE CFP Board’s ratings on awareness and preference were declining and this caused concern about a...
by Heart+Mind | Jun 11, 2024
Case Study State Agriculture Association (Midwest) CONSUMER INSIGHTSAgriculture + Sustainability Attracting young people to jobs in agriculture. THE CHALLENGE The state’s agriculture industry is challenged with labor shortages and building a future talent...
