by Heart+Mind | Jan 27, 2025
Case Study Bargain Hunt CONSUMER INSIGHTSConsumer Goods Uncovering opportunity in the value retail marketplace. THE CHALLENGE Bargain Hunt, a Nashville-based extreme value retail chain, desired to deepen its understanding of its marketplace and to optimize the ROI of...
by Heart+Mind | Jan 27, 2025
Case Study Visit Springfield BRAND STRATEGYTravel + Tourism Mobilizing stakeholders and community members to strengthen brand positioning. THE CHALLENGE The Springfield Convention and Visitors Bureau (CVB) sought to redefine their brand. By refining an authentic,...
by Heart+Mind | Jan 24, 2025
Case Study MGM National Harbor BRAND STRATEGYEntertainment + Gaming Targeting potential customers to attract them to a new entertainment venue. THE CHALLENGE MGM was new to the DC metro market and needed to unlock the right mix of retail, dining, leisure,...
by Heart+Mind | Jan 24, 2025
Case Study Global Cybersecurity Brand BRAND STRATEGYTechnology Transforming a cybersecurity legacy: Market Repositioning Strategy THE CHALLENGE A long-established cybersecurity firm was facing a critical identity crisis. Despite generating over $1B in revenue and...
by Heart+Mind | Jan 24, 2025
Case Study Anacafé | Guatemalan Coffees BRAND STRATEGYConsumer Goods Developing a national Guatemala coffee brand that is globally resonant. THE CHALLENGE In the 1900s, Guatemalan Coffees rose to prominence around the world, but like many industries, the volatility of...
