by Heart+Mind | Feb 6, 2025
Case Study Whirlpool CUSTOMER EXPERIENCEConsumer Goods Providing assurance shoppers need in a confusing and tech-focused category. THE CHALLENGE Whirlpool has a suite of washer and dryer brands and needed a macro brand strategy that each brand could own in their own...
by Heart+Mind | Feb 6, 2025
Case Study Public Policy Organization ISSUES + ADVOCACYEnergy Shaping the public conversation on key energy issues. THE CHALLENGE One of the hot button issues of the 2024 election cycle was energy policy and how it might change depending on the outcome of the...
by Heart+Mind | Feb 6, 2025
Case Study Energy Trade Association ISSUES + ADVOCACYEnergy Capturing voter sentiment on energy policy. THE CHALLENGE The elections in 2024 provided an opportunity for the American electorate to express their support for policies and candidates at the ballot box....
by Heart+Mind | Feb 5, 2025
Case Study National Golf Foundation CONSUMER INSIGHTSAssociations Redefining golf’s target audiences. THE CHALLENGE With more than 45 million players in 2023, golf’s popularity boom is holding steady. The game is also enjoying a diversifying base and an...
by Heart+Mind | Jan 27, 2025
Case Study American Industry Trade Association ISSUES + ADVOCACYAssociations Redesigning nutrition labels to both meet government regulations and appeal to consumers. THE CHALLENGE The FDA announced plans to introduce front-of-package (FOP) nutrition labels for all...
