by Heart+Mind | Jun 11, 2024
Case Study State Agriculture Association (Midwest) CONSUMER INSIGHTSAgriculture Attracting young people to jobs in agriculture. THE CHALLENGE The state’s agriculture industry is challenged with labor shortages and building a future talent pipeline. Existing...
by Heart+Mind | Jun 11, 2024
Case Study State Agriculture Associations (Midwest) REPUTATION MANAGEMENTAgriculture Helping agriculture producers proactively tell their story to their communities. THE CHALLENGE Three states’ agriculture industries were feeling increased pressure from activism,...
by Heart+Mind | May 23, 2024
Case Study Las Vegas Convention and Visitors Authority BRAND STRATEGYTravel + Tourism Bridging Las Vegas’ leisure and business brands to enhance B2B demand. THE CHALLENGE Since the start of the ‘What Happens Here, Stays Here’ (WHHSH) campaign, Las Vegas has, out...
by Heart+Mind | May 23, 2024
Case Study San Luis Obispo County Regional Airport (SBP) BRAND STRATEGYTravel + Tourism Insights to guide communications strategy and capture a greater share of residents. THE CHALLENGE San Luis Obispo County Regional Airport (SBP) had a general sense that county...
by Heart+Mind | Mar 5, 2024
Case Study San Luis Obispo County (SLO CAL) BRAND STRATEGYTravel + Tourism Capturing the impact of a brand campaign. THE CHALLENGE SLO CAL is responsible for branding and marketing San Luis Obispo County, which represents a variety of sub-destinations. As part of its...
