by Heart+Mind | Aug 21, 2024
Case Study CFP Board of Standards BRAND STRATEGYFinancial Services Repositioning a national brand from “inside-out” to “outside-in.” THE CHALLENGE CFP Board’s ratings on awareness and preference were declining and this caused concern about a...
by Heart+Mind | Jun 11, 2024
Case Study State Agriculture Association (Midwest) CONSUMER INSIGHTSAgriculture Attracting young people to jobs in agriculture. THE CHALLENGE The state’s agriculture industry is challenged with labor shortages and building a future talent pipeline. Existing...
by Heart+Mind | Jun 11, 2024
Case Study State Agriculture Associations (Midwest) REPUTATION MANAGEMENTAgriculture Helping agriculture producers proactively tell their story to their communities. THE CHALLENGE Three states’ agriculture industries were feeling increased pressure from activism,...
by Heart+Mind | May 23, 2024
Case Study Las Vegas Convention and Visitors Authority BRAND STRATEGYTravel + Tourism Bridging Las Vegas’ leisure and business brands to enhance B2B demand. THE CHALLENGE Since the start of the ‘What Happens Here, Stays Here’ (WHHSH) campaign, Las Vegas has, out...
by Heart+Mind | May 23, 2024
Case Study San Luis Obispo County Regional Airport (SBP) BRAND STRATEGYTravel + Tourism Insights to guide communications strategy and capture a greater share of residents. THE CHALLENGE San Luis Obispo County Regional Airport (SBP) had a general sense that county...
