by Heart+Mind | Feb 12, 2021
Case Study Global Pharmaceuticals Company CUSTOMER EXPERIENCE Pharmaceuticals + Medical Devices Exploring a new way to connect with patients. THE CHALLENGE No matter how revolutionary a treatment may be, a therapy is only effective if it is taken as prescribed. ...
by Heart+Mind | Feb 12, 2021
Case Study Global Pharmaceuticals Company CONSUMER INSIGHTS Pharmaceuticals + Medical Devices Ensuring global cultural resonances among physicians. THE CHALLENGE Following a successful product launch, a global pharmaceutical company was ready to evolve the brand by...
by Heart+Mind | Jan 19, 2021
Case Study Google BRAND STRATEGY Technology + Telecommunications An approach to building ‘Brand Love’ within the telecom sector. THE CHALLENGE Google delivers digital ad solutions to telecom providers for upper and lower funnel campaign strategies. The...
by Heart+Mind | Jan 13, 2021
Case Study Global Pharmaceutical Company BRAND STRATEGY Pharmaceuticals + Medical Devices Monitor new brand positioning and key drivers of brand equity to support growth. THE CHALLENGE A global pharmaceutical company had launched a new treatment in the highly...
by Heart+Mind | Jan 12, 2021
Case Study Maclellan Foundation ISSUES + ADVOCACY Association Finding common ground on core sensitive issues. THE CHALLENGE Threats to religious freedom are on the rise. For example, religious entities face threats of fines and closure if they do not make...
