by Heart+Mind | Aug 1, 2022 | Finance, Our Thinking, Our Work, Values
By Katie Plocheck Hunt The Challenge We can likely all relate to hearing a story about a crime and thinking to ourselves, “If I were targeted in that circumstance, I would have never gotten into that car, given that person my personal information, or worn that...
by Heart+Mind | Nov 19, 2020 | Finance, Our Thinking, Values
By Andrew Cober Blind Spots in Understanding Human Decision Making Business leaders, association heads and, yes, opinion researchers, were again confronted in 2020 with the stark reality that single quantitative metrics of attitudes and intended behaviors were...
by Heart+Mind | Nov 18, 2020 | Our Thinking, Values
By Erin Norman Persuade by Reason, Motivate through emotion. This has been a key guiding principle of Heart+Mind Strategies message development since our founding in 2008. Reason and emotion are both critical components of...
by Heart+Mind | Oct 26, 2020 | COVID, Our Thinking, Values
By Katie Plocheck Hunt Over the last seven months, we have seen a shortage of many things, but discussion around the impact of COVID-19, both on our current day-to-day lives and on the changes the virus is projected to have long-term, has not been one of them. And...
