4 Ways to Identify Your Personal Core Values

4 Ways to Identify Your Personal Core Values

Our core values are the standards we strive to live by and the beliefs that guide our decisions. These values define how we want to live and what we consider important. By staying true to our values and making choices that live up to them, we can make more meaningful...
Human Insight Matters: Data Alone is Not Enough

Human Insight Matters: Data Alone is Not Enough

Human insight provides a deeper understanding of customers by using empathy to listen and observe their thoughts, feelings, words, and actions. It helps organizations better meet customer needs by giving them the context of the “why” behind customer...
Marketing in a “Fake News” Environment

Marketing in a “Fake News” Environment

By Maury Giles News flash! We have a communication problem in our country today. No, it’s not just a partisan divide. Ever since Adams and Jefferson split into parties soon after the formation of our Republic we’ve had serious ideological rancor. Remember duels?...
A Call to End Victim Blaming

A Call to End Victim Blaming

By Katie Plocheck Hunt The Challenge We can likely all relate to hearing a story about a crime and thinking to ourselves, “If I were targeted in that circumstance, I would have never gotten into that car, given that person my personal information, or worn that...