by Heart+Mind | Dec 6, 2022 | Values
Human insight provides a deeper understanding of customers by using empathy to listen and observe their thoughts, feelings, words, and actions. It helps organizations better meet customer needs by giving them the context of the “why” behind customer...
by Heart+Mind | Sep 21, 2022 | Public Policy + Issues, Values
By Maury Giles I recently had the privilege of moderating a Braver Angels Town Hall in Morgan, UT, with two candidates running for State Senate and a small group of voters. The experience was inspiring for what is possible when people with different perspectives...
by Heart+Mind | Aug 8, 2022 | Brand, Values
By Maury Giles News flash! We have a communication problem in our country today. No, it’s not just a partisan divide. Ever since Adams and Jefferson split into parties soon after the formation of our Republic we’ve had serious ideological rancor. Remember duels?...
by Heart+Mind | Aug 2, 2022 | Consumer Goods, Finance, Values
By Whitney Donaldson Those with money to spend are key players in a heavily consumer-centric and consumption-driven society. When inflation throws a wrench in people’s expectations, and everyday routines and habits (especially buying), many are forced to rethink their...
by Heart+Mind | Aug 1, 2022 | Finance, Values
By Katie Plocheck Hunt The Challenge We can likely all relate to hearing a story about a crime and thinking to ourselves, “If I were targeted in that circumstance, I would have never gotten into that car, given that person my personal information, or worn that...
by Heart+Mind | Nov 19, 2020 | Finance, Values
By Andrew Cober Blind Spots in Understanding Human Decision Making Business leaders, association heads and, yes, opinion researchers, were again confronted in 2020 with the stark reality that single quantitative metrics of attitudes and intended behaviors were...
