3 Principles That Influence the Human Mind and Decisions

3 Principles That Influence the Human Mind and Decisions

by | Jan 19, 2023 | Values

Humans do not make make decisions based solely on logic. Our choices are shaped by a combination of emotions, habits, and other instinctual responses. To be successful in influencing the decisions of others, it is important to understand the different factors that can...
4 Ways to Identify Your Personal Core Values

4 Ways to Identify Your Personal Core Values

by | Jan 4, 2023 | Values

Our core values are the standards we strive to live by and the beliefs that guide our decisions. These values define how we want to live and what we consider important. By staying true to our values and making choices that live up to them, we can make more meaningful...
Human Insight Matters: Data Alone is Not Enough

Human Insight Matters: Data Alone is Not Enough

by | Dec 6, 2022 | Values

Human insight provides a deeper understanding of customers by using empathy to listen and observe their thoughts, feelings, words, and actions. It helps organizations better meet customer needs by giving them the context of the “why” behind customer...
Marketing in a “Fake News” Environment

Marketing in a “Fake News” Environment

by | Aug 8, 2022 | Brand, Values

By Maury Giles News flash! We have a communication problem in our country today. No, it’s not just a partisan divide. Ever since Adams and Jefferson split into parties soon after the formation of our Republic we’ve had serious ideological rancor. Remember duels?...