by Heart+Mind | Jan 6, 2023 | Brand, Business
Sustainability has become an integral part of modern businesses. As environmental issues continue to escalate, businesses must prioritize sustainability in order to stay competitive and remain profitable. Here are five reasons why businesses need to prioritize...
by Heart+Mind | Dec 19, 2022 | Brand, Our Thinking
Creating a successful brand strategy is an essential component of any business. It allows companies to create a unified image and message that resonates with the people that matter most to the brand’s success. A well-crafted brand strategy helps to differentiate...
by Heart+Mind | Dec 7, 2022 | Brand, Q+A
Meet Maury Giles, our Chief Growth Officer! Maury has a long and storied career in market research, but his most notable accomplishments are tearing up the dance floor with his wife at the company holiday party, painting a large giraffe that hung honorably in...
by Heart+Mind | Nov 22, 2022 | Brand, RoundTable Connections, Technology + Media
The advertising industry is overloaded, overwhelmed, and oversaturated. On both sides of the equation — for the consumers and the advertisers — this can seem like an insane necessity in life rather than something of value. As consumers, we’re bombarded with ads in...
by Heart+Mind | Aug 31, 2022 | Brand, Human Connections, RoundTable Connections, Technology + Media
For decades, consumers have been bombarded with marketing tactics, advertisements, sales, new technology, and an ever-growing number of ways to buy a myriad of competing products. There’s a lot to choose from as shoppers. But what about the brands? Today, the...
by Heart+Mind | Aug 23, 2022 | Brand, Our Thinking, Technology + Media
By Mike Schmidt We’ve long understood the paralysis of choice phenomenon among shoppers. Today, it’s brands that are feeling the challenge of choosing among so many channel decisions, trying to create a satisfying, engaging customer experience for their shoppers. From...
