by Heart+Mind | Mar 27, 2023 | Brand
In order to have a successful brand, you need to have a set of core messages written down in a playbook. This clearly defines the brand’s aims and compass and may be used as a reference to ensure that all communications are on-brand. This article will walk...
by Heart+Mind | Mar 20, 2023 | Brand
You need to put more effort into your digital marketing strategy, especially SEO, so you don’t lose significant money. Search engine optimization is an effective way to increase website visibility and attract more qualified leads. It can help you rank higher on...
by Heart+Mind | Mar 15, 2023 | Business
Setting a Unique Selling Proposition (USP) for your business is essential for making it stand out from the competition. A USP is a statement that clearly outlines what makes your business different and better than the rest and is essential for creating an effective...
by Heart+Mind | Mar 2, 2023 | Finance, Public Policy + Issues
By Bruce Blakeman Three months after the 2022 mid-term elections, the American political environment has changed very little. Americans still think the country is seriously off on the wrong track and inflation dominates the issue agenda. An overwhelming majority of...
by Heart+Mind | Jan 19, 2023 | Technology, Values
By Mike Dabadie The ongoing news of OpenAI’s release of ChatGPT (an interactive chatbot powered by machine learning) can be seen as either a tool or a threat to humans. Will AI serve to replace us or help us? Will it help us make decisions or will it make decisions...
