by Heart+Mind | Aug 24, 2026 | Agriculture, Brand, Consumer Goods, Heart+Mind Pulse
By Carol Gstalder, SVP KEY TAKEAWAYS Origin claims are most believable when consumers understand why a place matters to a product. Familiar associations, local expertise, and visible traditions strengthen credibility. Evidence such as sourcing details, certification,...
by Heart+Mind | Aug 11, 2026 | Brand, Consumer Goods, Heart+Mind Pulse
By Carol Gstalder, SVP KEY TAKEAWAYS Origin matters when place gives people a reason to trust, value, or feel connected to what they buy. Strong origin branding explains what a place signals, not just where a product comes from. Place can create rational reassurance,...
by Heart+Mind | May 6, 2026 | Agriculture, Brand, Consumer Goods, Webinars
KEY TAKEAWAYS Origin brand strategy works when it functions as a credibility engine, not just as a logo or information on a label. As specialty coffee moves into everyday settings, standards and approachability matter more than complexity....
by Heart+Mind | Apr 7, 2026 | Agriculture, Brand, Consumer Goods
By Carol Gstalder, SVP KEY TAKEAWAYS Origin branding shapes perception, value, and differentiation in increasingly competitive global markets. Integrating proof (quality, standards, certifications) with human relevance creates stronger market pull. Human stories and...
by Heart+Mind | Sep 29, 2025 | Brand, Consumer Goods, Finance, Sustainability, Travel + Tourism, Values, Webinars
KEY TAKEAWAYS Human values are the foundation of effective communications campaigns. Las Vegas’ “Not Invited” campaign used emotional energy to reframe business travel and drive ROI. The CFP Board’s “It’s Gotta Be a CFP®” campaign balanced humor and trust to boost...
by Heart+Mind | Apr 11, 2025 | Consumer Goods, Technology
Tariffs are no longer a looming political talking point—they’re active policy. With President Trump back in office, sweeping new tariffs have already taken effect: a 10% universal tariff on imports from 185 countries, and rates as high as 125% —with potential...
