by Heart+Mind | Mar 5, 2024
CASE STUDY San Luis Obispo County (SLO CAL) BRAND STRATEGYTravel + Tourism Capturing the impact of a brand campaign. THE CHALLENGE SLO CAL is responsible for branding and marketing San Luis Obispo County, which represents a variety of sub-destinations. As part of its...
by Heart+Mind | Feb 29, 2024
CASE STUDY Imagine Nashville REGIONAL VISIONINGGovernment + Public Policy Envisioning a city’s path forward to make neighborhoods great. THE CHALLENGE Imagine Nashville aimed to engage every corner of Davidson County’s 526 square miles to identify shared values,...
by Heart+Mind | Dec 22, 2022
CASE STUDY M&T Bank CUSTOMER EXPERIENCEFinancial Services Providing customer experiences that strengthen loyalty. THE CHALLENGE M&T Bank was looking to test emerging product concept ideas. The goal was to provide customer experiences that could lead to...
by Heart+Mind | Dec 22, 2022
CASE STUDY Plant Based Products Council ISSUES + ADVOCACYAssociation Strengthening advocacy through data-driven storytelling. THE CHALLENGE The Plant Based Products Council (PBPC) entered 2021 with a focused agenda: strengthen its policy advocacy, expand its...
by Heart+Mind | Dec 22, 2022
CASE STUDY AARP CONSUMER INSIGHTSAssociation Addressing the racial wealth gap among seniors. THE CHALLENGE Wealth is a powerful, polarizing marker of security and opportunity in America, instrumental in concepts like the American Dream and illustrated in values...
