by Heart+Mind | Mar 3, 2026
Case Study Global Wealth Management Firm BRAND STRATEGYFinancial Services Powering faster, deeper feedback from high-net-worth investors. THE CHALLENGE A global wealth management firm sought a fast and rigorous way to explore how newly developed brand concepts were...
by Heart+Mind | Oct 8, 2025
Case Study State Policy Network – UNDIVIDE US Movie ISSUES + ADVOCACYGovernment + Public Policy Bridging America’s divides through film and conversation. THE CHALLENGE State Policy Network (SPN) saw America at a crossroads where politicians, traditional...
by Heart+Mind | Aug 18, 2025
Case Study American Gaming Association ISSUES + ADVOCACYAssociations Rebranding Responsible Gaming. THE CHALLENGE Responsible gaming (RG) is a critical issue facing the gaming industry because it has multi-faceted impacts ranging from overall industry reputation to...
by Heart+Mind | Jul 2, 2025
Case Study Caring Across Generations CONSUMER INSIGHTSAssociations From silent sacrifice to shared strength: building a caregiver identity. THE CHALLENGE Caring Across Generations (CAG) is a national organization founded in 2011 to reimagine and transform the...
by Heart+Mind | Jul 2, 2025
Case Study AARP Fraud Watch Network CONSUMER INSIGHTSAssociations Understanding fraud triggers and teaching the “active pause”. THE CHALLENGE Americans lost a record-breaking $12.5 billion to fraud in 2024—a 25% increase from the previous year—as criminals...
