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Understanding Consumer Values to Create Relevant Communications

Understanding Consumer Values to Create Relevant Communications

by Heart+Mind | Nov 18, 2020 | Consumer Goods, Values

By Erin Norman Persuade by Reason, Motivate through emotion.  This has been a key guiding principle of Heart+Mind Strategies message development since our founding in 2008. Reason and emotion are both critical components of...
COVID-19: The Great Unveiler and Amplifier of Human Needs

COVID-19: The Great Unveiler and Amplifier of Human Needs

by Heart+Mind | Oct 26, 2020 | COVID, Values

By Katie Plocheck Hunt Over the last seven months, we have seen a shortage of many things, but discussion around the impact of COVID-19, both on our current day-to-day lives and on the changes the virus is projected to have long-term, has not been one of them. And...
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