by Heart+Mind | Sep 22, 2026 | Agriculture, Brand, Consumer Goods, Travel + Tourism
By Carol Gstalder KEY TAKEAWAYS Product origin can increase interest in visiting the place behind a food, beverage, or agricultural product. Sixty-one percent of consumers say a country’s reputation for a product makes them more interested in visiting and experiencing...
by Heart+Mind | Oct 20, 2025 | Finance, News, Travel + Tourism
KEY TAKEAWAYS Heart+Mind Strategies won two 2025 ARF David Ogilvy Awards—a Bronze in Financial Services & Insurance and a Silver in Travel. The awards were presented at the Tribeca Rooftop in New York City on October 16, 2025. Our research and strategic...
by Heart+Mind | Sep 29, 2025 | Brand, Consumer Goods, Finance, Sustainability, Travel + Tourism, Values, Webinars
KEY TAKEAWAYS Human values are the foundation of effective communications campaigns. Las Vegas’ “Not Invited” campaign used emotional energy to reframe business travel and drive ROI. The CFP Board’s “It’s Gotta Be a CFP®” campaign balanced humor and trust to boost...
by Heart+Mind | Jul 29, 2025 | Travel + Tourism, Values
By Darren Bishop (SVP, Travel + Tourism) Key Takeaways: Human values are universal—but expressed differently across cultures, as seen through Darren’s immersive experience in Lebanon. Shared values are often realized in unique ways across different cultures. For...
by Heart+Mind | Mar 14, 2025 | Travel + Tourism
The quickest and most effective way to successfully customize your luxury travel brand strategy is to understand your luxury traveler segments and address their needs specifically. Heart+Mind Strategies is an insights, strategy, and activation consultancy with...
by Heart+Mind | Mar 14, 2025 | Travel + Tourism
No one would accuse destination and travel brands of ignoring their luxury travel customer base over the last few years, but the economic and cultural conditions of 2025 demand that everyone review and update their luxury travel brand strategy to meet the moment and...
