by Heart+Mind | Sep 29, 2025 | Brand, Consumer Goods, Finance, Sustainability, Travel + Tourism, Values, Webinars
KEY TAKEAWAYS Human values are the foundation of effective communications campaigns. Las Vegas’ “Not Invited” campaign used emotional energy to reframe business travel and drive ROI. The CFP Board’s “It’s Gotta Be a CFP®” campaign balanced humor and trust to boost...
by Heart+Mind | Aug 22, 2023 | Finance, Webinars
Financial services can seem intimidating and inaccessible, especially for those who are not financially literate. A report from the National Financial Educators Council shows that 38% of individuals in a recent survey said their lack of financial literacy cost them at...
by Heart+Mind | Mar 2, 2023 | Finance, Public Policy + Issues
By Bruce Blakeman Three months after the 2022 mid-term elections, the American political environment has changed very little. Americans still think the country is seriously off on the wrong track and inflation dominates the issue agenda. An overwhelming majority of...
by Heart+Mind | Oct 11, 2022 | COVID, Finance, Technology
By Mike Dabadie This is Part 1 in a two-part series about the trends and forces influencing the lives of Americans in the coming months. Read Part 2. These days it seems the signal lights of life (everything from the media to technology, science to politics, the...
by Heart+Mind | Aug 2, 2022 | Consumer Goods, Finance, Values
By Whitney Donaldson Those with money to spend are key players in a heavily consumer-centric and consumption-driven society. When inflation throws a wrench in people’s expectations, and everyday routines and habits (especially buying), many are forced to rethink their...
by Heart+Mind | Aug 1, 2022 | Finance, Values
By Katie Plocheck Hunt The Challenge We can likely all relate to hearing a story about a crime and thinking to ourselves, “If I were targeted in that circumstance, I would have never gotten into that car, given that person my personal information, or worn that...
