by Heart+Mind | Mar 27, 2023 | Brand
In order to have a successful brand, you need to have a set of core messages written down in a playbook. This clearly defines the brand’s aims and compass and may be used as a reference to ensure that all communications are on-brand. This article will walk...
by Heart+Mind | Mar 20, 2023 | Brand
You need to put more effort into your digital marketing strategy, especially SEO, so you don’t lose significant money. Search engine optimization is an effective way to increase website visibility and attract more qualified leads. It can help you rank higher on...
by Heart+Mind | Mar 15, 2023 | Business
Setting a Unique Selling Proposition (USP) for your business is essential for making it stand out from the competition. A USP is a statement that clearly outlines what makes your business different and better than the rest and is essential for creating an effective...
by Heart+Mind | Mar 2, 2023 | Finance, Public Policy + Issues
By Bruce Blakeman Three months after the 2022 mid-term elections, the American political environment has changed very little. Americans still think the country is seriously off on the wrong track and inflation dominates the issue agenda. An overwhelming majority of...
by Heart+Mind | Feb 27, 2023 | Health + Healthcare, Technology, Webinars
Three Tips for Organizations Trying to Apply Behavioral Economics: Keep it simple, less is more. Get somebody who knows how to do it — leverage expertise of real professionals. Don’t fight human behavior head-on because you’ll lose — understand it and work with it,...
