by Heart+Mind | Jan 24, 2023 | Brand, Our Thinking
This is the first part of a two-part article on brand architecture. Be sure to check out Part 2 for more. Brand architecture is an essential aspect of any business that wants to build a strong, unified presence in the market. It involves developing and managing a...
by Heart+Mind | Jan 19, 2023 | Our Thinking, Technology + Media, Values
By Mike Dabadie The ongoing news of OpenAI’s release of ChatGPT (an interactive chatbot powered by machine learning) can be seen as either a tool or a threat to humans. Will AI serve to replace us or help us? Will it help us make decisions or will it make decisions...
by Heart+Mind | Jan 19, 2023 | Brand, Our Thinking, Public Policy + Issues
Humans do not make make decisions based solely on logic. Our choices are shaped by a combination of emotions, habits, and other instinctual responses. To be successful in influencing the decisions of others, it is important to understand the different factors that can...
by Heart+Mind | Jan 18, 2023 | Brand, Business, Our Thinking
Audience segmentation is an essential part of any marketing strategy, as it allows marketers to target potential customers better and create content that resonates with them. By segmenting an audience, marketers can create more effective campaigns and drive more...
by Heart+Mind | Jan 9, 2023 | RoundTable Connections
We launched our Roundtable series in March 2020 in response to the worldwide COVID pandemic. We gathered our clients and partners around the virtual table to look at our collective new reality, and to support each other as humans, not just as business associates. Over...
