by Heart+Mind | May 6, 2026 | Agriculture, Brand, Consumer Goods, Webinars
KEY TAKEAWAYS Origin brand strategy works when it functions as a credibility engine, not just as a logo or information on a label. As specialty coffee moves into everyday settings, standards and approachability matter more than complexity....
by Heart+Mind | Apr 7, 2026 | Agriculture, Brand, Consumer Goods
By Carol Gstalder, SVP KEY TAKEAWAYS Origin branding shapes perception, value, and differentiation in increasingly competitive global markets. Integrating proof (quality, standards, certifications) with human relevance creates stronger market pull. Human stories and...
by Heart+Mind | Mar 9, 2026 | AI, News
KEY TAKEAWAYS Lightning Lab delivers fast, AI‑enhanced qualitative insights in just five business days, helping teams make informed decisions on compressed timelines. The solution accelerates the proven Illumination Lab methodology with faster recruiting, streamlined...
by Heart+Mind | Mar 5, 2026 | News
KEY TAKEAWAYS Jim Hoskins built a life and career defined by integrity, excellence, and extraordinary care for people. His US Air Force beginnings shaped his leadership style, discipline, and lifelong confidence. His transition into market research...
by Heart+Mind | Feb 25, 2026 | Brand, News, Webinars
KEY TAKEAWAYS Heart+Mind Strategies’ Campaign Assessment, Media Efficacy + Optimization modular solution is a research and insights framework that guides communications campaigns from strategy through impact. The framework uses five insights and strategy...
