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From Intention to (In)Action: Why Belief in Higher Education isn’t Translating to Enrollment

From Intention to (In)Action: Why Belief in Higher Education isn’t Translating to Enrollment

by Heart+Mind | Jun 27, 2025 | Education

By Jennifer Airey (Founding Partner) Key Takeaways: Despite declining enrollment, 88% of U.S. adults with a high school diploma are still considering or pursuing post-secondary education. A significant “intention-action gap” exists—many believe in the value of higher...
AI Brand Trust Strategy: A Reality Check for What Your Brand Actually Needs

AI Brand Trust Strategy: A Reality Check for What Your Brand Actually Needs

by Heart+Mind | Jun 24, 2025 | AI, Brand, Technology

Key Takeaways: AI Hype vs. Consumer Reality: Despite widespread AI adoption, only 33% of Americans feel optimistic about its future—highlighting a major disconnect between tech innovation and public sentiment. Trust Is the New Brand Currency: In the age of AI, trust...
The Trust Gap: Why Data Security Messaging Should be a Top Priority for Tech Brands

The Trust Gap: Why Data Security Messaging Should be a Top Priority for Tech Brands

by Heart+Mind | May 19, 2025 | Technology

In an era where everything from identity to commerce to healthcare is digital, data security is no longer just an IT concern. It is a brand issue. Heart+Mind Strategies recently ran an Omnibus study of 1,000 U.S. consumers revealing that anxiety around data security...
The Future of the Department of Education: A Nation Divided

The Future of the Department of Education: A Nation Divided

by Heart+Mind | May 8, 2025 | Education, Public Policy + Issues

By Bruce Blakeman (SVP, Public Policy) Key Takeaways:  Americans are deeply divided on the future of the U.S. Department of Education, with nearly equal support for expanding or eliminating it. Federal vs. state control of education is at the heart of the debate,...
School Choice is Surging With Majority of Americans in Support

School Choice is Surging With Majority of Americans in Support

by Heart+Mind | May 6, 2025 | Education, Public Policy + Issues

School choice is no longer a fringe idea-it’s a defining issue capturing the attention of American parents and lawmakers alike. Recent legislation passed and signed into law in states like South Carolina, Texas, and Indiana exemplifies a powerful trend: parents...
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  • From Intention to (In)Action: Why Belief in Higher Education isn’t Translating to Enrollment
  • AI Brand Trust Strategy: A Reality Check for What Your Brand Actually Needs
  • The Trust Gap: Why Data Security Messaging Should be a Top Priority for Tech Brands
  • The Future of the Department of Education: A Nation Divided
  • School Choice is Surging With Majority of Americans in Support

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