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Beyond Buzzwords: Strategic Language Testing for Real Connection

Beyond Buzzwords: Strategic Language Testing for Real Connection

by Heart+Mind | Sep 9, 2025 | Politics, Public Policy + Issues

By Erin Norman, VP Public Policy Key Takeaways Strategic language testing helps organizations ensure their messages resonate with target audiences. Word Equity measures the emotional impact—positive or negative—of specific words and phrases. Personal Vocabulary...
The Most Interesting Job in the World: Exploring the Quality of Life in America

The Most Interesting Job in the World: Exploring the Quality of Life in America

by Heart+Mind | Aug 27, 2025 | Public Policy + Issues, Social Change

By Dee Allsop, Co-CEO + Founding Partner  Key Takeaways Americans currently rate their quality of life in America at 6.1 out of 10—slightly lower than five years ago but with optimism for the future. Young adults (ages 25–34) are the most hopeful,...
Think Predictive AI Understands Human Choice? Think Again.

Think Predictive AI Understands Human Choice? Think Again.

by Heart+Mind | Aug 15, 2025 | AI, Values

By Mike Dabadie (Co-CEO, Founding Partner) Key Takeaways: Predictive AI ≠ Human Understanding: AI can forecast choices, but it lacks insight into context, intention, and emotion. Human Values Drive Decisions: Personal and cultural values shape behavior more deeply...
The Trust Gap: Why Data Security Messaging Should be a Top Priority for Tech Brands

The Trust Gap: Why Data Security Messaging Should be a Top Priority for Tech Brands

by Heart+Mind | May 19, 2025 | Technology

In an era where everything from identity to commerce to healthcare is digital, data security is no longer just an IT concern. It is a brand issue. Heart+Mind Strategies recently ran an Omnibus study of 1,000 U.S. consumers revealing that anxiety around data security...
The Future of the Department of Education: A Nation Divided

The Future of the Department of Education: A Nation Divided

by Heart+Mind | May 8, 2025 | Education, Public Policy + Issues

By Bruce Blakeman (SVP, Public Policy) Key Takeaways:  Americans are deeply divided on the future of the U.S. Department of Education, with nearly equal support for expanding or eliminating it. Federal vs. state control of education is at the heart of the debate,...
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Recent Posts

  • Why Communications Campaigns that Connect Are Built on Human Values
  • Beyond Buzzwords: Strategic Language Testing for Real Connection
  • The Most Interesting Job in the World: Exploring the Quality of Life in America
  • Think Predictive AI Understands Human Choice? Think Again.
  • Welcome Back, Erin Norman: A Strategic Return to Heart+Mind Strategies

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