by Heart+Mind | Aug 24, 2026 | Agriculture, Brand, Consumer Goods, Heart+Mind Pulse
By Carol Gstalder, SVP KEY TAKEAWAYS Origin claims are most believable when consumers understand why a place matters to a product. Familiar associations, local expertise, and visible traditions strengthen credibility. Evidence such as sourcing details, certification,...
by Heart+Mind | Aug 11, 2026 | Brand, Consumer Goods, Heart+Mind Pulse
By Carol Gstalder, SVP KEY TAKEAWAYS Origin matters when place gives people a reason to trust, value, or feel connected to what they buy. Strong origin branding explains what a place signals, not just where a product comes from. Place can create rational reassurance,...
by Heart+Mind | Oct 10, 2025 | Politics, Public Policy + Issues, Webinars
By Dee Allsop, PhD (Co-CEO, Managing Partner) KEY TAKEAWAYS Finding common ground is essential for navigating today’s most divisive social and political issues. Americans are increasingly seeking respectful dialogue over ideological conflict. Initiatives like Disagree...
by Heart+Mind | Oct 8, 2025 | Education
By Jennifer Airey, Founding Partner KEY TAKEAWAYS: Despite declining belief in the American Dream, 62% of Americans say a 4-year degree is essential or important to achieving personal success. A significant enrollment gap persists—88% of high school graduates...
by Heart+Mind | Sep 9, 2025 | Politics, Public Policy + Issues
By Erin Norman, VP Public Policy Key Takeaways Strategic language testing helps organizations ensure their messages resonate with target audiences. Word Equity measures the emotional impact—positive or negative—of specific words and phrases. Personal Vocabulary...
