by Heart+Mind | Feb 25, 2026 | Brand, News, Webinars
KEY TAKEAWAYS Heart+Mind Strategies’ Campaign Assessment, Media Efficacy + Optimization modular solution is a research and insights framework that guides communications campaigns from strategy through impact. The framework uses five insights and strategy...
by Heart+Mind | Nov 3, 2025 | Politics, Public Policy + Issues, Social Change, Webinars
What if the real crisis in America isn’t political polarization—but the loss of our ability to talk to each other? That’s the question at the heart of Heart+Mind Strategies’ special edition roundtable, From Conflict to Connection: Uniting on Common Ground. The...
by Heart+Mind | Oct 10, 2025 | Politics, Public Policy + Issues, Webinars
By Dee Allsop, PhD (Co-CEO, Managing Partner) KEY TAKEAWAYS Finding common ground is essential for navigating today’s most divisive social and political issues. Americans are increasingly seeking respectful dialogue over ideological conflict. Initiatives like Disagree...
by Heart+Mind | Sep 29, 2025 | Brand, Consumer Goods, Finance, Sustainability, Travel + Tourism, Values, Webinars
KEY TAKEAWAYS Human values are the foundation of effective communications campaigns. Las Vegas’ “Not Invited” campaign used emotional energy to reframe business travel and drive ROI. The CFP Board’s “It’s Gotta Be a CFP®” campaign balanced humor and trust to boost...
by Heart+Mind | Sep 17, 2025 | Associations, Values, Webinars
Key Takeaways Communications campaigns grounded in human values are more effective at engaging stakeholders and driving action. Associations face unique messaging challenges, but the same principles that drive successful consumer campaigns apply: clarity, empathy, and...
by Heart+Mind | Nov 26, 2024 | Politics, Public Policy + Issues, Webinars
Voter Sentiments: A Nation Divided In the wake of the 2024 election, a pivotal moment reflecting deep economic and political shifts across the United States, Heart+Mind Strategies hosted an insightful webinar titled “Voter Voices for What’s Next in 2025.”...
