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AI Brand Trust Strategy: A Reality Check for What Your Brand Actually Needs

AI Brand Trust Strategy: A Reality Check for What Your Brand Actually Needs

by Heart+Mind | Jun 24, 2025 | AI, Brand, Technology

Key Takeaways: AI Hype vs. Consumer Reality: Despite widespread AI adoption, only 33% of Americans feel optimistic about its future—highlighting a major disconnect between tech innovation and public sentiment. Trust Is the New Brand Currency: In the age of AI, trust...
The Trust Gap: Why Data Security Messaging Should be a Top Priority for Tech Brands

The Trust Gap: Why Data Security Messaging Should be a Top Priority for Tech Brands

by Heart+Mind | May 19, 2025 | Technology

In an era where everything from identity to commerce to healthcare is digital, data security is no longer just an IT concern. It is a brand issue. Heart+Mind Strategies recently ran an Omnibus study of 1,000 U.S. consumers revealing that anxiety around data security...
3 Steps for Manufacturing Companies to Gain Community Support

3 Steps for Manufacturing Companies to Gain Community Support

by Heart+Mind | Apr 25, 2025 | Business, Community Studies, Energy, Technology, Transportation

After several challenging years marked by inflation, supply chain disruptions, and cautious monetary policy, the U.S. manufacturing sector entered 2025 with renewed optimism. This momentum is fueled by easing inflation, stabilizing supply chains, and a strategic shift...
Tariffs Are Back. Is Your Pricing Strategy Ready?

Tariffs Are Back. Is Your Pricing Strategy Ready?

by Heart+Mind | Apr 11, 2025 | Consumer Goods, Technology

Tariffs are no longer a looming political talking point—they’re active policy. With President Trump back in office, sweeping new tariffs have already taken effect: a 10% universal tariff on imports from 185 countries, and rates as high as 125% —with potential...
AI’s Role in Brand Differentiation: Standing Out in a Personalized World

AI’s Role in Brand Differentiation: Standing Out in a Personalized World

by Heart+Mind | Apr 2, 2025 | AI, Technology

As of December 2024, nearly half of Fortune 1000 companies have fully embedded AI in their workflows, with a third integrating it directly into products and services. This marks a significant shift from proving AI’s value to scaling its implementation. As AI...
The Ultimate Guide to Strategic Research for Breakthrough Product Positioning

The Ultimate Guide to Strategic Research for Breakthrough Product Positioning

by Heart+Mind | Jan 30, 2025 | Technology

By Tracey Fisher In today’s hyper-competitive tech landscape, product marketing isn’t about shouting the loudest—it’s about speaking directly to customers’ most pressing needs. Yet many companies still rely on gut instinct and generic messaging...
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  • The Future of the Department of Education: A Nation Divided
  • School Choice is Surging With Majority of Americans in Support

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