Giving it to you straight.
Top 3 Influences on American Optimism for the 2020’s
Here we are the beginning of a new decade, one that is already fraught with reasons to be concerned, and possibly pessimistic about the near future. In times like these, what is driving the new found American optimism that is beginning to be apparent one year into the...
10 Ways Businesses Can Take the Lead
Current Trends in Public Opinion Our national tracking shows more Americans see the country growing even further apart than we’ve seen in the last year. But, with the new administration and a new year, we also see hope and optimism at the highest level across the...
Why Inclusion is More Important than Diversity
Across the country today, there is increasing dialogue around Diversity and Inclusion, what it means, and how we integrate it into our organizations and, frankly, in how we work and live and play together. But it's a tricky topic for so many reasons. In our 12/8...
2020 Election Voter Coalition Papers
Every two years Heart+Mind Strategies conducts a post-election exit poll, FirstView, to understand how the American people voted, why, and what impact it will have on the future of our nation. This year was no exception and FirstView 2020 uncovered key insights about...
Ask The Expert: Brand Love
We partnered with Google to develop a framework for Brand Love and then applied it to the telecom industry. SVP and Partner Maury Giles shares immediate guidance for all brands on how to use this framework during COVID, in the Nov/Dec 2020 issue of Quirk's Media...
Finding Common Ground: Top Strategies for Sensitive Issues
By Dee Allsop, PhD. Americans are hungry for more moderate voices and common-sense solutions built around our shared human priorities and common ground. The vast majority of American voices in a recent survey (75%) say we should “stop letting the people on the extreme...
Heart+Mind in the News
USA TODAY
Why Americans’ Growing Distrust in Civic Institutions is a Warning