by Heart+Mind | Oct 10, 2025 | Politics, Public Policy + Issues, Webinars
By Dee Allsop, PhD (Co-CEO, Managing Partner) KEY TAKEAWAYS Finding common ground is essential for navigating today’s most divisive social and political issues. Americans are increasingly seeking respectful dialogue over ideological conflict. Initiatives like Disagree...
by Heart+Mind | Oct 8, 2025 | Education
By Jennifer Airey, Founding Partner KEY TAKEAWAYS: Despite declining belief in the American Dream, 62% of Americans say a 4-year degree is essential or important to achieving personal success. A significant enrollment gap persists—88% of high school graduates...
by Heart+Mind | Sep 29, 2025 | Brand, Consumer Goods, Finance, Sustainability, Travel + Tourism, Values, Webinars
KEY TAKEAWAYS Human values are the foundation of effective communications campaigns. Las Vegas’ “Not Invited” campaign used emotional energy to reframe business travel and drive ROI. The CFP Board’s “It’s Gotta Be a CFP®” campaign balanced humor and trust to boost...
by Heart+Mind | Sep 17, 2025 | Associations, Values, Webinars
Key Takeaways Communications campaigns grounded in human values are more effective at engaging stakeholders and driving action. Associations face unique messaging challenges, but the same principles that drive successful consumer campaigns apply: clarity, empathy, and...
by Heart+Mind | Sep 9, 2025 | Politics, Public Policy + Issues
By Erin Norman, VP Public Policy Key Takeaways Strategic language testing helps organizations ensure their messages resonate with target audiences. Word Equity measures the emotional impact—positive or negative—of specific words and phrases. Personal Vocabulary...
