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Tariffs Are Back. Is Your Pricing Strategy Ready?

Tariffs Are Back. Is Your Pricing Strategy Ready?

by Heart+Mind | Apr 11, 2025 | Consumer Goods, Technology

Tariffs are no longer a looming political talking point—they’re active policy. With President Trump back in office, sweeping new tariffs have already taken effect: a 10% universal tariff on imports from 185 countries, and rates as high as 125% —with potential...
AI’s Role in Brand Differentiation: Standing Out in a Personalized World

AI’s Role in Brand Differentiation: Standing Out in a Personalized World

by Heart+Mind | Apr 2, 2025 | AI, Technology

As of December 2024, nearly half of Fortune 1000 companies have fully embedded AI in their workflows, with a third integrating it directly into products and services. This marks a significant shift from proving AI’s value to scaling its implementation. As AI...
Part 2: Every Destination Can Be a Luxury Travel Destination

Part 2: Every Destination Can Be a Luxury Travel Destination

by Heart+Mind | Mar 14, 2025 | Travel + Tourism

The quickest and most effective way to successfully customize your luxury travel brand strategy is to understand your luxury traveler segments and address their needs specifically.  Heart+Mind Strategies is an insights, strategy, and activation consultancy with...
Part 1: Your Luxury Travel Brand Strategy is No Longer a Luxury

Part 1: Your Luxury Travel Brand Strategy is No Longer a Luxury

by Heart+Mind | Mar 14, 2025 | Travel + Tourism

No one would accuse destination and travel brands of ignoring their luxury travel customer base over the last few years, but the economic and cultural conditions of 2025 demand that everyone review and update their luxury travel brand strategy to meet the moment and...
The Ultimate Guide to Strategic Research for Breakthrough Product Positioning

The Ultimate Guide to Strategic Research for Breakthrough Product Positioning

by Heart+Mind | Jan 30, 2025 | Technology

By Tracey Fisher In today’s hyper-competitive tech landscape, product marketing isn’t about shouting the loudest—it’s about speaking directly to customers’ most pressing needs. Yet many companies still rely on gut instinct and generic messaging...
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