by Heart+Mind | Sep 29, 2025 | Brand, Consumer Goods, Finance, Sustainability, Travel + Tourism, Values, Webinars
KEY TAKEAWAYS Human values are the foundation of effective communications campaigns. Las Vegas’ “Not Invited” campaign used emotional energy to reframe business travel and drive ROI. The CFP Board’s “It’s Gotta Be a CFP®” campaign balanced humor and trust to boost...
by Heart+Mind | Sep 17, 2025 | Associations, Values, Webinars
Key Takeaways Communications campaigns grounded in human values are more effective at engaging stakeholders and driving action. Associations face unique messaging challenges, but the same principles that drive successful consumer campaigns apply: clarity, empathy, and...
by Heart+Mind | Sep 9, 2025 | Politics, Public Policy + Issues
By Erin Norman, VP Public Policy Key Takeaways Strategic language testing helps organizations ensure their messages resonate with target audiences. Word Equity measures the emotional impact—positive or negative—of specific words and phrases. Personal Vocabulary...
by Heart+Mind | Aug 27, 2025 | Public Policy + Issues, Social Change
By Dee Allsop, Co-CEO + Founding Partner Key Takeaways Americans currently rate their quality of life in America at 6.1 out of 10—slightly lower than five years ago but with optimism for the future. Young adults (ages 25–34) are the most hopeful,...
by Heart+Mind | Aug 15, 2025 | AI, Values
By Mike Dabadie (Co-CEO, Founding Partner) Key Takeaways: Predictive AI ≠ Human Understanding: AI can forecast choices, but it lacks insight into context, intention, and emotion. Human Values Drive Decisions: Personal and cultural values shape behavior more deeply...
