Harnessing the dual power of the human HEART and MIND.
About Us
Heart+Mind Strategies is an insights and strategy consultancy that uncovers how people make choices through values-based and means-end behavioral science. Our mission is to help your organization confidently achieve its goals by aligning brand and audience values to influence choices and drive outcomes.
Headquartered in Reston, VA, we have international reach, providing our clients with thought leaders who bring more than 50 years of practical business experience and industry setting best practices.
Awards
Heart+Mind Strategies has extensive experience building successful branding strategies and communications campaigns. We have led literally hundreds of brand and communications campaigns across a wide spectrum of enterprises and industries with a variety of audiences, many with the world’s leading organizations and corporations.
Our consultants are repeat winners of the David Ogilvy Award, given by the American Research Foundation (ARF) for excellence and innovation in market research supporting communications campaigns.
Winning Campaigns
Our research and communications frameworks have guided the creative of some of the most iconic and award-winning ad campaigns of the last 30 years. As the experts in consumer and organizational choice making, we uncover the best way to promote destinations, products, and services, to improve reputation, and even change behavior.
Client Testimonials
Don’t take our word for it – hear what our clients have to say…
Our Thinking





