Agriculture + Sustainability
Telling your sustainability story in a way that really connects.
Consumers are increasingly interested in the sustainability of their food and other crop-based products, as well as animal welfare. This produces an opportunity for farmers and other agriculture organizations to tell their story in a way that connects with consumer interest and addresses concerns, and positions them as leaders in responsible agriculture.
We help you understand the ‘why’ behind public interests and concerns, giving you the insights to craft communications strategies that really hit home. Using state-of-the-art methodologies, we provide answers on how to tell your stories in the most effective way. Whether it’s showcasing your commitment to animal welfare or highlighting innovative practices that protect food safety or the environment, we help you tell your story in a way that resonates with your audience. It’s not about spin; it’s about authentic connection.
New Research Report: Goodwill is Not Enough
Goodwill Is Not Enough explores the state of trust in food and agriculture today, drawing on original research conducted by Heart+Mind Strategies. The report offers a fresh perspective on the dynamics influencing trust and what industry leaders need to understand about today’s environment.
Download your complimentary copy to access the full report.
Clients Served
Our Thinking
New Research Reveals the Potential of Product Origin Tourism
By Carol Gstalder KEY TAKEAWAYS Product origin can increase interest in visiting the place behind a food, beverage, or agricultural product. Sixty-one percent of consumers say a country’s reputation for a product makes them more interested in visiting and...
How to Make Origin Claims Credible
By Carol Gstalder, SVP KEY TAKEAWAYS Origin claims are most believable when consumers understand why a place matters to a product. Familiar associations, local expertise, and visible traditions strengthen credibility. Evidence such as sourcing details,...
From Origin to Everyday: How Origin Branding is Reshaping Specialty Coffee
KEY TAKEAWAYS Origin brand strategy works when it functions as a credibility engine, not just as a logo or information on a label. As specialty coffee moves into everyday settings, standards and approachability matter more than complexity....
How Origin Branding Builds Market Value
By Carol Gstalder, SVP KEY TAKEAWAYS Origin branding shapes perception, value, and differentiation in increasingly competitive global markets. Integrating proof (quality, standards, certifications) with human relevance creates stronger market pull. Human stories...
Messaging Strategy That Connects: 3 Campaigns that Nailed It
KEY TAKEAWAYS Human values are the foundation of effective communications campaigns. Las Vegas’ “Not Invited” campaign used emotional energy to reframe business travel and drive ROI. The CFP Board’s “It’s Gotta Be a CFP®” campaign balanced humor and trust to boost...
4 Tips to Building a Powerful Communications Playbook
Mastering Stakeholder Engagement in Agriculture: Your Communications Playbook In today's rapidly evolving world, effective communication is the cornerstone of success in any industry. This was the central theme of Heart+Mind’s recent Connections webinar, titled...
Related to Agriculture + Sustainability
> Consumer Goods
> Energy
> Transportation