Connecting you to the hearts and minds of your people.
Reframing your brand, issue, or organization through the human story.
Our approach reveals resonant ways of thinking, feeling, and behaving. Looking at the interconnectedness of the human system and understanding the larger context that impacts choice making, helps us to identify powerful opportunities for an organization, brand, or business to weave themselves more meaningfully into people’s lives.
Persuade by reason, motivate through emotion.
At Heart+Mind Strategies, we believe that the most effective way to influence choice is to persuade by reason and motivate through emotion. By aligning values-based choices between your organization and your target audiences, we deliver insights that foster meaningful human connections and result in growth for your organization, business, or brand.
Illuminating the choice-making process through three lenses.
The HUMAN
We understand the human values that give importance to the needs people are seeking to fill through the choices they make.
The FORCES
We define the specific cultural forces at play, from macro-forces that create movements and shifts, to micro-forces that influence daily habits, purchase behaviors, and individual and societal values.
The MARKET
We identify the brand and category dynamics, such as trends, movements and influences–parts of the human ecosystem that rapidly change over time.
