Pricing Strategy in Times of Tariffs + Market Uncertainties

Ben Custer walks us through the power of choice and context when designing an effective pricing strategy. He goes through 5 key business questions that every company should answer when developing their product portfolio.

Tracey Fisher details how strategic pricing research, using advanced analytics, provides the answers to each of the 5 key business questions. She shares a real world case study of a client who effectively applied research to support their pricing strategy.