Go Beyond Numbers: The Power of Qual in Uncertain Times

Darren Bishop shares a cautionary tale of leaning too heavily upon quantitative data only; illuminating the power of qualitative research, especially in uncertain economic times when market realities and expectatons are rapidly changing. A new Heart+Mind insights community solution is unveiled.

Todd Gillins shares a case study of using a hybrid online community to do ongoing research for the city of Las Vegas, to guide its advertisting and marketing campaigns.