Trends + Forces
Our Trends + Forces reports look at what’s happening in the world today through the interlocking lenses of the Human, the Forces, and the Market.
Changing Face of Education
Public vs. Private school? College degree vs. Vocational training? This isn’t the schooling of yesterday.
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Experiential Convergence
Sports, gaming, and entertainment…it’s all coming together.
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Grateful Brands
Are altruistic brands really more successful?
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Values-Laden Consumers
Consumers reward or punish a brand
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Inside-Out Destination Marketing
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Brand Love is a Journey
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Seeking Joy + Wonder
A look into what drives choices, behaviors, and purchases in the post-pandemic era.
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AI Revolution in Health Care
From insurance data to health screenings – where will AI play?
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Diversity + Inclusion
How are Americans keeping up with the demand for greater inclusion?
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Job Market Expectations
Is now the time to find a new job – or the time to stay put?
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Everything Energy
Get the skinny on sustainability trends, Americans’ feelings on energy policies, socio-economic impact of fuel prices, and more.
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Pragmatic Shopper
Shoppers are shifting from indulgence to a more practical mindset.
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Health + Wellness Economy
How can we get the products and prescriptions to maintain wellness?
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Influx of Entertainment
Can our entertainment media get any more interactive?
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Beyond DEI
DEI has gotten a lot of attention lately – is there more we can do?
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Big Tech Less Dominant
Have we reached the breaking point of tech tolerance in our lives?
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Cost of Living Crisis
Inflation has pushed consumers to make changes in their buying, how much more can they take?
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A Post-Truth World
When everyone has a megaphone, who’s fact checking?
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Work Life Landscape
The rise of gig economy and a greater emphasis on self-care has fundamentally altered the job marketplace.
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Brand Activism
In a world where businesses are more trusted than government and news providers, what is a brand’s role in social activism?
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The State of Housing
The real estate market is blowing up with high demand while supply chain shortages limit available homes.
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Fragmented Media Landscape
What happens to critical thinking when anyone can self-publish, and consumers can unfollow content they don’t agree with?
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Understanding Inflation
As historic inflation grips the country, how can we change our trajectory?
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Next Phase of the Internet
Digital goods purchased with digital currency? What does the future look like with a decentralized public internet?
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Living with the Algorithm
For better or for worse, algorithms are part of our online reality, both influenced by and influencing our opinions and behaviors.
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Persistence of the Great Resignation
As workers across the US reimagine their career paths, the fallout from the Great Resignation persists.
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Get to the Heart of the Matter
